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  • Clickr Media Has Been Acquired by Underworks Japan

    Underworks Japan, a digital marketing consulting firm with offices in Paris and Tokyo, has acquired a majority stake in Clickr Media Pte. Ltd. “We are delighted to be working with Clickr Media, Singapore-based digital marketing solutions company, to achieve true Marketing Orchestration in the global marketplace,” said Mr. Manabu Tajima, CEO of Underworks, which has handled…

    Underworks Acquires Clickr Media

  • Key Events in Q1 2021 and What We Can Learn From Their Ads

    Events and festivities are a great opportunity for brands to spin content off. In the first quarter of the year alone, several notable events have passed, including Lunar New Year and Valentine’s Day. Celebrations like these are opportunities for you to curate attention-grabbing social media posts that speak to your audience on a more personalized…

  • Recognising The Value of Holidays and Festive Occasions as a Marketing Tool for Social Media

    In every month of the year, there is bound to be a significant holiday or festive occasion that is celebrated by a portion, if not all of your brand’s target audience. These events are rooted in different cultures and as a marketer, these specific holidays are opportunities for you to either garner the attention of…

  • How Digital Marketers Can Navigate iOS 14 Privacy Updates

    If you haven’t heard, Apple’s latest iOS 14 updates will be bringing new limitations to digital marketers. There will be some key changes to back-end data collection on all Apple devices by prohibiting certain data collected and shared unless users opt into it. More specifically, the Identifier for Advertisers (IDFA), a random device identifier assigned…

  • 7 Types of Videos for a Killer Content Strategy

    For marketers, it is essential to select the right content formats to ensure that your campaign is well-executed. Amongst the many content types, video marketing is one of the top ways that brands can use to reach out to their audiences effectively. After all, they are found to have a higher sales rate than static content…

  • Consistency In Your Web Interface

    When asked to name powerhouses in tech, Google and Apple are sure to come to mind. However, both of them are unique in their branding with different approaches when it comes to the design of their products. Notably, Google places more emphasis on the visual consistency across its various offerings while Apple focuses more on…

  • 4 Mind-Blowing Facts About Video Marketing

    From traditional television to YouTube, Snapchat, Facebook Watch and even TikTok, it’s no surprise that videos are a staple in our everyday lives and it’s got us hooked. As consumers, we love videos because of how much easier it is to consume content that is both entertaining and engaging. However, for the everyday marketer, they…

  • What You Need To Know About A/B Testing Email Campaigns

    You’ve spent hours crafting the perfect message for an email you’re about to send to your customers, but just before you click send, ask yourself this: is this piece of work what’s going to get you the number of opens and conversions that you want? Of course, there’s no sure way to find out except…

  • 4 Ways to Strengthen Engagement in the New Normal

    Like what premier Facebook marketing expert, Mari Smith said, “Content is King but engagement is Queen and the lady rules the house.” Content without engagement holds very little power.