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Memes as a Marketing Tool

With the recent hoo-ha about Mediacorp being on the lookout for an official “meme-in-chief”, we know for a fact that memes are not dead. If you’ve been around on the Internet long enough, I’m sure you remember the days where Keep Calm and Carry On posters seemed to proliferate every corner. Sure they got on our…
3 Inspiring Ads Powered by Consumer Insights

As humans, we want nothing more but to be understood and to know that our voices matter. How this can be translated into game-changing advertisements is to make use of consumer insights to elevate the consumer experience with our products.
6 Ways to Level Up Your Marketing Campaigns

Email marketing is a classic method of reaching out to potential customers and staying in touch with existing ones. Whilst some may consider it old school, email marketing will never go out of style. Emails are directly sent to your audience, but also allows them the freedom of viewing it at their own time. This makes…
Progressive Web Apps: Your Website’s Secret to an Experience Like No Other

As a brand, it’s likely that you already have your own website. Being your top marketing asset, a website is an essential in this digital age. We all know that internet statistics show that there are a whopping 4.17 billion unique mobile internet users in the world. With this, your brand’s mobile presence is vital…
The Design Trend for a Human Brand

Illustrations are more than just a decorative piece for our digital spaces. With the design trend of hand-drawn illustrations being on the rise, their imperfect and slightly abstract look injects an element of humanity into the visual representation.
How To Avoid Dull Marketing: The Product Isn’t The Problem

It’s not every day that you get brands that are open, allow you to push the limits on your creativity, and are exciting to work with Ferrari or Coca-Cola. Oftentimes, you just get products like household appliances or other daily essentials, and you’re tasked to come up with excellent marketing campaigns for them. So… how then would you…
4 Tips To Help You Engage With Your Gen Z Audience During This Pandemic

The pandemic has altered the way we live our lives in drastic ways. From how we work to what we do for leisure, even our shopping habits have seen a salient difference in the past few months. With everyone being stuck at home, consumer attention has shifted from physical marketplaces to online platforms.
Reinventing The Human Connection with Data

The nature of marketing has changed drastically over the past decade, moving from simply pushing out a product to the masses, to knowing what your audience wants and being able to establish that human connection. With the advent of ever-evolving technology, we no longer have an excuse for not knowing what our customers want.
The Fundamentals Of Building Your Website

In today’s digital marketing landscape, websites are a powerful tool for communication, acting a a spokesperson for your brand to develop your online presence. Besides telling the story of your business and being a showcase of your product or service, websites are also useful in generating leads and enhancing your digital marketing efforts. And as…

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