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Clickr Blogs

A space for valuable insights, industry trends, & our latest updates.
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  • What we learnt using Broad Match Keywords

    It’s been a whole year since we switched to Broad match keywords for some of our Paid Search / Search Engine Marketing (SEM) campaigns and these are the few things we’ve learnt! What are broad match keywords? “A keyword targeting option that allows your ad to show when someone searches for that keyword, variations of…

  • 7 Design Tips You Need To Know For A Bulletproof Email

    Did you know that different email clients have exceptionally diverse characteristics and exceptions? An email might not render the identically on Outlook vs. Gmail nor Gmail Desktop vs. Gmail Mobile – and even though they are the ‘same app’, Gmail iOS and Gmail Android may render that email differently too. A well-designed email balances visually-compelling…

    Bulletproof Email

  • 5 Useful Google Analytics 4 Features You Should Be Utilising

    In our previous article, we talked about how important Google Analytics 4 (GA4) is in today’s digital marketing landscape and its key difference from Universal Analytics (UA). In this article, we will explore GA4 even further and cover the basics of navigating around the platform, the data it provides, and how you can use it…

  • Why you should setup Google Analytics 4 by Q4 2022

    In case you haven’t been keeping up with the latest Google news, the tech giant plans to end support for Google Analytics, also known as Universal Analytics (UA), on July 1, 2023. Sites using UA will need to switch to Google Analytics 4 (GA4) before then. This change may come as a shock for many…

  • Clickr Media & Underworks – Meeting the Teams

    Following Underworks Japan’s acquisition of Clickr Media, the leadership on both sides visited each team’s home offices. Clickr Media’s CEO Derick Ng and COO Chan Hanyuan first visited the Underworks team in their Tokyo office where they met with Underworks CEO Tajima-san, Underworks MD Taguchi-san and the rest of the ‘Global’ multi-national and multi-lingual team…

  • Clickr Media Has Been Acquired by Underworks Japan

    Underworks Japan, a digital marketing consulting firm with offices in Paris and Tokyo, has acquired a majority stake in Clickr Media Pte. Ltd. “We are delighted to be working with Clickr Media, Singapore-based digital marketing solutions company, to achieve true Marketing Orchestration in the global marketplace,” said Mr. Manabu Tajima, CEO of Underworks, which has handled…

    Underworks Acquires Clickr Media

  • Key Events in Q1 2021 and What We Can Learn From Their Ads

    Events and festivities are a great opportunity for brands to spin content off. In the first quarter of the year alone, several notable events have passed, including Lunar New Year and Valentine’s Day. Celebrations like these are opportunities for you to curate attention-grabbing social media posts that speak to your audience on a more personalized…

  • Recognising The Value of Holidays and Festive Occasions as a Marketing Tool for Social Media

    In every month of the year, there is bound to be a significant holiday or festive occasion that is celebrated by a portion, if not all of your brand’s target audience. These events are rooted in different cultures and as a marketer, these specific holidays are opportunities for you to either garner the attention of…

  • How Digital Marketers Can Navigate iOS 14 Privacy Updates

    If you haven’t heard, Apple’s latest iOS 14 updates will be bringing new limitations to digital marketers. There will be some key changes to back-end data collection on all Apple devices by prohibiting certain data collected and shared unless users opt into it. More specifically, the Identifier for Advertisers (IDFA), a random device identifier assigned…