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  • How can we achieve optimal marketing orchestration?

    Underworks Associate Manager, Richard recently gave a keynote speech at the Martech Summit 2023 in Singapore. The theme of the address was “Navigating the MarTech Landscape” wherein he discussed the background, challenges we face and how we can solve each for optimal marketing optimization. This article is a report based on the content of the…

  • Clickr Media and Underworks at The Martech Summit Singapore 2023

    Underworks Japan and Clickr were proud sponsors of The MarTech Summit Singapore 2023, which recently concluded. The two-day summit gathered over 250 attendees from various industries to engage in insightful discussions, create valuable networking opportunities, and share expertise from top MarTech experts. Our colleagues from Clickr and Underworks also had the opportunity to share their…

  • 5 Ways To Improve Your Lead Generation For The Rest of 2023

    Lead generation is a critical part of business development – and an increasingly uphill task considering the landscape and climate of the market today. As technology advances at a breakneck pace and consumer preferences become more assertive, consumer behaviour has shifted (e.g demand for user data privacy options, usage of artificial intelligence tools to find answers…

  • 4 Tips To Strengthen Your Brand’s Digital Presence in 2023

    As Artificial Intelligence (AI) makes brand content creation (and even brand creation) so easily accessible, good brand marketing is vital to differentiate your organisation meaningfully from the competition. Customer interactions with brands have also evolved dramatically, and businesses must adapt to stay relevant, maintain positive associations and remain competitive.Your brand should seek to create a unique…

  • 6 Marketing Strategies for E-commerce Sales in 2023

    With the recent 8% hike in Goods & Services Tax (GST), rising interest rates and a looming recession here in Singapore, household spending is expected to slow in 2023. Business overheads are also rising as GST is levied on top of the cost of products and ad spending.

  • What we learnt using Broad Match Keywords

    It’s been a whole year since we switched to Broad match keywords for some of our Paid Search / Search Engine Marketing (SEM) campaigns and these are the few things we’ve learnt! What are broad match keywords? “A keyword targeting option that allows your ad to show when someone searches for that keyword, variations of…

  • 7 Design Tips You Need To Know For A Bulletproof Email

    Did you know that different email clients have exceptionally diverse characteristics and exceptions? An email might not render the identically on Outlook vs. Gmail nor Gmail Desktop vs. Gmail Mobile – and even though they are the ‘same app’, Gmail iOS and Gmail Android may render that email differently too. A well-designed email balances visually-compelling…

    Bulletproof Email

  • 5 Useful Google Analytics 4 Features You Should Be Utilising

    In our previous article, we talked about how important Google Analytics 4 (GA4) is in today’s digital marketing landscape and its key difference from Universal Analytics (UA). In this article, we will explore GA4 even further and cover the basics of navigating around the platform, the data it provides, and how you can use it…

  • Why you should setup Google Analytics 4 by Q4 2022

    In case you haven’t been keeping up with the latest Google news, the tech giant plans to end support for Google Analytics, also known as Universal Analytics (UA), on July 1, 2023. Sites using UA will need to switch to Google Analytics 4 (GA4) before then. This change may come as a shock for many…