Proud to be working with
Since 2009, we have forged close relationships with over 100 brands allowing us to gain a wide experience marketing vastly different product types and services from various industries, locally, regionally and globally.
Building A Website With Good Planning And Communication
We helped JIA build a brand new website to improve their web presence and stand out against their competitors online.
JIA is a quantity surveyor and project management company in Singapore. They have an extensive portfolio of project listings and our web design had to be in an organised structure to showcase their portfolio.
We met up with JIA several times to understand their needs and also advised them on how to improve the content and visuals of their website.
Images create an impression with the end-user and also build visual elements of the site.
Working with JIA has been an absolute pleasure. Despite facing challenges with obtaining high-quality images, we created an organised layout that provides a constant and smooth page flow. We also manage to include a variety of good images on their website without compromising the quality.
During the project phase, we provided constant updates to JIA regarding progress of the website. By the end of the project, we solved the issues JIA were facing, and met their expectations by delivering a brand new corporate website that is modern, stylish and mobile responsive.
Attracting Young Audience On Facebook
Estée Lauder is an established beauty brand. They have enjoyed strong support from their customers, who have matured with them over the years.
When the brand was ready to grow their customer base with younger audience, they approached us to help with their Facebook campaign.
We began by analysing the types of posts that Estée Lauder had on their Facebook page, and found their posts were mainly ads and promotional.
To attract younger audience and appeal to the millennial group, our strategy was first to have more creative visuals and conversational copies in our posts.
Clickr provided consultation for creativity and relevancy of the Facebook content to boost engagement rate. We also made targeting options more specific to achieve clear objectives (acquisition, conversion and engagement). Ads were staggered across various segments and objectives to prevent brand fatigue.
We also moderated the post and ad frequency to improve budget efficiency, and allocated budget for promoting posts to get more reach.
Our campaign strategy and management was rewarded with a surge in fan growth of their new audience segment by 4.7% within 4 months.
Products Sold Out In 2nd Month Of Campaign – Digital Marketing Success!
When Anothersole approached us to help them in digital marketing, its social media pages were brand new, and its e-commerce website was incomplete.
Clickr helped Anothersole launch its brand, increase brand awareness and engagement online. We achieved overall increase in sales by 50%, and Anothersole’s shoes were sold out in the 2nd month.
The ads performance far exceeded expectations. Conversion rate increased by 3.9%, and cost-per-click (CPC) steadily decreased due to high quality score; this increased the budget efficiency, allowing us to acquire more traffic. On social media, the fan base grew by 56.6% in 2 months.
Clickr sourced and liaised with the influencers for this campaign. We started with having influencers post teasers at pre-launch to hype up the anticipation. Phase 1 was to give style pioneers recognition with #FirstToWear cards included in their purchase.
Part of our content strategy was to have specific personalities given to each shoe collection. We used very conversational messages to engage our customers. Our primary marketing message focus was aesthetics and lifestyle; we created blog content to emulate lifestyle and give relevant lifestyle advice. The secondary focus was on quality and Buy1Feed1 social cause.
The strong trust and communication between Anothersole and us made it easier to achieve results beyond expectation.
Lead Generation For Musee Platinum Tokyo
Clickr was on a mission to generate leads for Musee Platinum Tokyo, by getting customers to sign up for a free consultation.
The beauty industry is highly competitive in Singapore’s digital marketing scene. To stay ahead of the competition, our client was offering packages at attractive rates, as well as free consultation.
Our job was to ensure that the promotion reaches their target audience at various points of the customer journey, to create awareness and to generate leads. To maximise reach online, we used a variety of ad formats across multiple digital platforms.
As part of our strategy to increase conversions, digital ads were also remarketed to users who have visited the Musee Platinum Tokyo’s website, reminding users that they have expressed interest our client’s services before.
We also targeted users with a higher intention to purchase on the search engine.
Our campaign optimisation effort to push the promotion has enticed many relevant users to sign up with our client.
Website Revamp For Branding Agency
Louken Group is a leading brand growth and communication agency. This project was especially exciting for us because they are our parent company.
Louken Group wanted a stylish and dynamic website that can help them further build their online presence.
Despite being a B2B business, Louken Group understands that their website needs to be mobile responsive because there are clients who work on the go, and use their mobile device to browse the website.
The challenge we faced while planning the website is to simplify complex information to web consumable content and layout, and also to be able to design a layout for a large number of clients and portfolios.
We worked closely with our parent company to understand their needs and clients’ needs, for example, the type of information clients need to know before making an enquiry.
With a deeper understanding, we were able to revamp the website that meets their objectives.
Web Design From Local To Global
After we successfully helped Kordel’s design a website for the Singapore market, they approached us to adapt it for their global website.
We retained the youthful and trendy design concept and provided copywriting services to portray Kordel’s as a leading global nutritional health and wellness brand for family-oriented audience.
Like the Singapore website, the new global website is also mobile responsive, with an organised page flow. The content is presented in a simple and comprehensive manner so users can quickly find information they are looking for.
Having worked together on the Singapore website before, we understood Kordel’s as a brand and knew what they want for their website. During the web design and development process, we worked closely and delivered a website to their expectations.
Website Revamp For Franchise Supermart
As an agency, we’re accustomed to working on a tight timeline, but that doesn’t deter us from providing quality work for our valued clients.
The website revamp had to be completed before an event launch, and that meant we had almost half the amount of time we would usually take to work on a website revamp.
To help speed up the process, we had effective communication with Franchise Supermart, keeping them updated on the project progress and workflow. It also helped that they provided the copy and images.
Clickr conceptualised the website to ensure good content flow, and that users are able to quickly locate the information they need.
Working at top speed, we delivered the project on time, achieving Franchise Supermart’s goal and meeting their expectations.
Increasing Online Trading Account Sign-Ups
With so many online trading platforms available, UOB Kay Hian needed to stand out from its competitors to attract new users to its platform.
Clickr helped UOB Kay Hian drive new online trading account sign-ups via Google Search, Google Display, Gmail Sponsored Promotions, and Yahoo Native Ads.
The campaign was focused on reaching users who have an interest in online trading.
On search engines, we won ad auctions for related searches. We reached relevant users on the display network, and through Gmail sponsored promotions, with interest and topical targeting.
Ad creative and messages were optimised throughout the campaign, for example, we emphasized on the limited offer period to increase urgency to sign-up for an account.
As partners, we did not only run digital ads for UOB Kay Hian, but also advised on how to optimise the landing page acquire more account sign-ups with the web traffic, thus increasing budget efficiency.