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The Digital Think Tank

Your Digital Marketing Campaign Guide (Part 2 of 3)

by Geraldine, June 27, 2017

If you could create brand awareness while generating leads, why should you run your awareness and lead generation campaign separately? This guide shows you why aiming for both brand awareness and lead generation in a single campaign can be disastrous in goal setting for digital marketing.

Your Digital Marketing Campaign Guide (Part 1 of 3)

by Geraldine, June 16, 2017

The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.

How To Build A Facebook Content Strategy

by Nicholas Chen, June 07, 2017

Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!

But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.

The Perfect Google Adwords Setup Checklist

by Edwin Tan, May 30, 2017

Do you wonder if your Google Adwords campaign is running optimally? An Adwords campaign that is not set up optimally could lead to inefficient use of budget. Run through this checklist of 12 items to see if you are missing any important setups in your campaign.

My Super Exciting 6-Month Internship @ Clickr!

by Vanna Chong, April 26, 2017

…There is a work-hard-play-hard culture at Clickr too. I have seen how hardworking my colleagues were, working overtime and how enthusiastic they could be when it came to outings. It was a great feeling to be working alongside passionate people who believes in the company and constantly put in effort in creating a successful workplace. I became more aware that a working environment that inspires me to perform to the best of my abilities is important.

Customer Journey & Sales Funnel

by Geraldine, March 30, 2017

If you’re running out of leads in your digital marketing campaign, you might find the cause by looking at your customer journey and sales funnel. Are you sending the right message at the right time to your customers?

Landing Page Optimization

by Nicholas Chen, March 14, 2017

Landing Page Optimization is a rewarding art for any digital marketer. Not only does it cut down your costs in digital ad buys, it improves the user experience on your page, gives you more insight into your customer’s behaviour and gets you more leads!