The Digital Think Tank

3 Inspiring Ads Powered by Consumer Insights

by Yukie Miyazaki, October 16, 2020

What is it: Something a little more recent, this Burger King ad showcases how the brand commits itself to a (almost)  preservative-free fast food menu! With more than 90% of their food ingredients being free from artificial colours, flavours, and preservatives, the brand is certainly making progress in making their food options healthier. Insight: People […]

6 Ways to Level Up Your Marketing Campaigns

by Yukie Miyazaki, October 12, 2020

It would also be nice to give them the option of personalising the type of content they receive and how often. Some people may get annoyed with daily updates and would prefer them to come once a week instead. Some may prefer long-form articles while some may simply want snapshots of your content.  Allowing users […]

Progressive Web Apps: Your Website’s Secret to an Experience Like No Other

by Yukie Miyazaki, August 31, 2020

As a brand, it’s likely that you already have your own website. Being your top marketing asset, a website is an essential in this digital age.  We all know that internet statistics show that there are a whopping 4.17 billion unique mobile internet users in the world. With this, your brand’s mobile presence is vital […]

The Design Trend for a Human Brand

by Yukie Miyazaki, August 24, 2020

Illustrations are more than just a decorative piece for our digital spaces.  With the design trend of hand-drawn illustrations being on the rise, their imperfect and slightly abstract look injects an element of humanity into the visual representation.  As more of our daily lives shift online, brands are making the move too. More attention is […]

4 Tips To Help You Engage With Your Gen Z Audience During This Pandemic

by Yukie Miyazaki, August 12, 2020

The pandemic has altered the way we live our lives in drastic ways. From how we work to what we do for leisure, even our shopping habits have seen a salient difference in the past few months.  With everyone being stuck at home, consumer attention has shifted from physical marketplaces to online platforms.  At the […]

Reinventing The Human Connection with Data

by Yukie Miyazaki, August 04, 2020

The nature of marketing has changed drastically over the past decade, moving from simply pushing out a product to the masses, to knowing what your audience wants and being able to establish that human connection.  With the advent of ever-evolving technology, we no longer have an excuse for not knowing what our customers want.  Across […]

The Fundamentals Of Building Your Website

by Yukie Miyazaki, June 23, 2020

In today’s digital marketing landscape, websites are a powerful tool for communication, acting a a spokesperson for your brand to develop your online presence.  Besides telling the story of your business and being a showcase of your product or service, websites are also useful in generating leads and enhancing your digital marketing efforts.  And as […]

Are Virtual Influencers the Future of Influencer Marketing?

by Yukie Miyazaki, June 17, 2020

Have you ever made a purchase because someone you look up to on social media uses this same item? If you haven’t, I am willing to bet that you have at least been seriously tempted to! Influencer marketing is something that is certainly no stranger to many of us as we see their faces plastered […]

Marketing Through COVID-19: What People Don’t Need To Hear On Social

by Nicholas Chen, May 27, 2020

If there’s one thing Black Mirror has taught us, it’s that invasive ads aren’t the way to go. Especially not in a situation that requires careful messaging i.e. in a world that’s been largely hovering on the pause button ever since the COVID-19 pandemic. Your consumers’ lifestyles and needs have changed, and homebound consumption is […]

How To Avoid Dull Marketing: The Product Isn’t The Problem

by Nicholas Chen, April 22, 2020

It’s not every day that you get brands that are open, allow you to push the limits on your creativity, and are exciting to work with Ferrari or Coca-Cola. Oftentimes, you just get products like household appliances or other daily essentials, and you’re tasked to come up with excellent marketing campaigns for them.  So… how then would you […]