Underworks Japan, a digital marketing consulting firm with offices in Paris and Tokyo, has acquired a majority stake in Clickr Media Pte. Ltd.
New services that Clickr’s existing and potential clients can now look forward to include building globally compatible websites and formulating web governance, leveraging big data to:
Build valuable first-party data in a landscape where third-party data is losing its grip
Unify fragmented data across multiple touchpoints and data silos through an organisation-wide Customer Data Platform (CDP), interpreted into actionable insights for the organisation
Establish deeper, more accurate customer insights through effective Customer Relationship Management (CRM) system implementation
Ensure data privacy legislation-compliant marketing and data collection tactics through a Consent Management Platform (CMP)