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With the growing prominence of social media influencers, businesses seem to have no qualms on engaging in influencer marketing to help achieve brand awareness and enhance their credibility in the digital community. But what is influencer marketing and how does it fit in your marketing plan?

This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.

If you could create brand awareness while generating leads, why should you run your awareness and lead generation campaign separately? This guide shows you why aiming for both brand awareness and lead generation in a single campaign can be disastrous in goal setting for digital marketing.

The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.

Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!

But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.

Do you wonder if your Google Adwords campaign is running optimally? An Adwords campaign that is not set up optimally could lead to inefficient use of budget. Run through this checklist of 12 items to see if you are missing any important setups in your campaign.

…There is a work-hard-play-hard culture at Clickr too. I have seen how hardworking my colleagues were, working overtime and how enthusiastic they could be when it came to outings. It was a great feeling to be working alongside passionate people who believes in the company and constantly put in effort in creating a successful workplace. I became more aware that a working environment that inspires me to perform to the best of my abilities is important.

If you’re running out of leads in your digital marketing campaign, you might find the cause by looking at your customer journey and sales funnel. Are you sending the right message at the right time to your customers?

Landing Page Optimization is a rewarding art for any digital marketer. Not only does it cut down your costs in digital ad buys, it improves the user experience on your page, gives you more insight into your customer’s behaviour and gets you more leads!

Asia Pacific is set to record the fastest rate of ad-spend growth. Find out if you are measuring your digital marketing KPIs with the right metrics.