Landing Page Optimization is a rewarding art for any digital marketer. Not only does it cut down your costs in digital ad buys, it improves the user experience on your page, gives you more insight into your customer’s behaviour and gets you more leads!
Asia Pacific is set to record the fastest rate of ad-spend growth. Find out if you are measuring your digital marketing KPIs with the right metrics.
Not only does content marketing increase your SEO ranking, but when combined with remarketing, it can drive conversions too. Find out how to use it effectively in your digital marketing campaign.
Read this blog to find out how to amplify your content on social media, and reach your audience correctly to achieve your digital marketing goals.
In a world where results are expected to be delivered within months, You need to get attention fast, and the best way is through promoting your content.
Read about common digital marketing channels used during the festive period and find out if your digital marketing campaign is on the right track.
Regardless of the electronic device we use, when we visit a website, we want to navigate it easily to find information. Website owners today aim to achieve that to create a good user experience for their visitors because doing so creates great user experiences for visitors, keeping them engaged and interested.
Facebook has rolled out frequency capping for your ads with “Reach Objective”, so you can now assign the number of times a unique user sees your ad. Find out how you can use this to your advantage!
Google is launching their new ad format called Bumper ads in May 2016. Bumper ads are video ads that will not be skippable, and they will last for 6 seconds. Find out more about Bumper ads in this article, and how best to use them.
Facebook recently launched “Facebook Reactions”, and there has been a lot of engagement happening since. People are now able to express their emotions better with a simple click of a button. Find out how you can engage your fans better, and if a “negative reaction” is really a bad thing.