Have you ever made a purchase because someone you look up to on social media uses this same item? If you haven’t, I am willing to bet that you have at least been seriously tempted to! Influencer marketing is something that is certainly no stranger to many of us as we see their faces plastered…

If there’s one thing Black Mirror has taught us, it’s that invasive ads aren’t the way to go. Especially not in a situation that requires careful messaging i.e. in a world that’s been largely hovering on the pause button ever since the COVID-19 pandemic. Your consumers’ lifestyles and needs have changed, and homebound consumption is…

So you’ve got quality content that’s ready to be uploaded on YouTube, but will it get the clicks and views you’re hoping for? YouTube might not be the search engine, but it’s the second biggest. You can bet that the competition is fierce, and having just good content isn’t enough anymore. It has to be crafted for…

I’m sure most of you have witnessed a new trend of Instagram filters going around, with even celebrities joining in the fun! These filters make use of augmented reality (AR) tech and can be created for a range of topics, from pop culture quizzes to 2020 predictions and interactive games!

When it comes to creating timely ads, you can always count on Burger King to deliver. But besides the timely factor, it helps that they are so in tune with the local culture!

As we cruise on into 2020, I thought it would also be good to look back on our 2019 milestones.

Taking an age-old brand and creating a modern identity that resonates with today’s customers can seem daunting. However, for your brand to stay relevant, it’s important to continue growing and trying out new things! Are you a brand that straddles between staying true to your history, and chasing after creative content that will engage the…