“Witty & Timely Brand Responses Are Soooo Boring”…Said No One Ever!

February 25, 2020

When it comes to creating timely ads, you can always count on Burger King to deliver. 

But besides the timely factor, it helps that they are so in tune with the local culture!

Case in point: we all know the pesky, sometimes mildly annoying questions that we get asked from time to time during CNY.

Burger King’s latest CNY ads poke fun at this tradition, giving us a series of ready-prepared answers so we can fire them back at our relatives without seeming rude!

This post worked wonders in generating conversation, garnering 1.1k likes, 289 shares and 58 comments on Facebook.

This post worked wonders in generating conversation, garnering 1.1k likes, 289 shares and 58 comments on Facebook.

As a brand, you always want to have a finger on the pulse of your audience, so that your messaging will resonate with them at the right time and in the right context!

Speaking of understanding your audience, that was what Circles.Life did when they first launched.

They addressed a letter to The Straits Times, throwing shade at their competitors and it worked because people understood immediately that they were referring to Singtel and StarHub based on the brand colours they pointed out.

When you understand your customers well enough to craft messaging that works for them instead of just trying to sell your product, this naturally boosts brand affinity! 

Need some ideas on how you can spice up your next campaign? Your competitor’s market share getting you down? Got a great product that you know would sell if people just knew about it?

Get in touch with the most creative minds on the 6th level of Delta House! In the meantime, take a look at some of our past works for a little inspiration.


About the Author

Nicholas Chen

Nicholas Chen

With a background in the editorial industry, Nicholas has written for some of Singapore's leading web publications including The Smart Local and Tech in Asia. He now works with Clickr to provide clients with localised social media content solutions and strategies to fulfil business goals. He believes in providing users with high quality and relevant content through data-driven processes to deliver the best results for campaigns. He believes in providing users with high quality and relevant content through data-driven processes to deliver the best results for campaigns.