When it comes to creating timely ads, you can always count on Burger King to deliver.
But besides the timely factor, it helps that they are so in tune with the local culture!
Case in point: we all know the pesky, sometimes mildly annoying questions that we get asked from time to time during CNY.
Burger King’s latest CNY ads poke fun at this tradition, giving us a series of ready-prepared answers so we can fire them back at our relatives without seeming rude!
This post worked wonders in generating conversation, garnering 1.1k likes, 289 shares and 58 comments on Facebook.
This post worked wonders in generating conversation, garnering 1.1k likes, 289 shares and 58 comments on Facebook.
As a brand, you always want to have a finger on the pulse of your audience, so that your messaging will resonate with them at the right time and in the right context!
Speaking of understanding your audience, that was what Circles.Life did when they first launched.
They addressed a letter to The Straits Times, throwing shade at their competitors and it worked because people understood immediately that they were referring to Singtel and StarHub based on the brand colours they pointed out.
When you understand your customers well enough to craft messaging that works for them instead of just trying to sell your product, this naturally boosts brand affinity!
