How AI Chatbots are Changing the UX Game on Websites

March 20, 2020

It’s time to delve deep into how Artificial Intelligence (AI) chatbots are changing the game. 

Think about everyday services, like online banking or day-to-day communications between your brand and your customers, and how much we rely on websites for them! 

When customers have questions about your product, the old school formats of sending in enquiries and having to wait a few days for a reply just don’t seem to cut it anymore. 

Today’s customers are quick to ask questions and expect equally quick responses.

Which is why AI chatbots could be a game-changer for websites in the new decade. 

😮 They’re lightning fast

We’re no stranger to fast and responsive websites, and chatbots are no exception.

When you’re trying to generate leads, which is time-sensitive, chatbots can respond promptly and efficiently.

They capture people’s attention and some even navigate them through the buying process.

That’s because they’re able to instantly resolve questions using data from your business’s knowledge bases and FAQs.

They also provide 24/7 presence, which means fewer customers waiting around for a response!

🤝 They personalise the customer experience

Not only can chatbots provide personalised solutions, but they can also be set up to recommend products and offer assistance in a smooth, conversational style.

It’s a step in the right direction for seamless user experiences; allowing your brand to better connect with your customers and build a stronger following.

Chatbots can also funnel out useful information on your site that your consumers might have had a hard time searching for. This makes them great at handling commonly-asked questions, and at the same time, taking the load off your customer support team, who can be freed up for more serious enquiries.

A personalised & positive first experience with your brand goes a long way in making potential customers feel valued and helps build brand credibility and trust!

👩‍💼 They add a human element to your website

While they may be AI, it’s still important to incorporate a “human” aspect and feel to your chatbots, especially when they’re the first point of interaction for most people!

Using friendly tones, conversational language, or at times even slang will really help your chatbot build its own personality.

Communication, after all, is shaped by how we interact! Often, customers want to feel like they’re actually conversing with a human, not a robot. 

Starting with a simple “hello,” having witty and clever responses, and signing off with your own styles are just a few ways you can add a human touch to your artificial assistant.

That’s all for now! If you’re still having problems with your webpage or are curious about what can be improved, we’d love to talk to you!

Click here to get in contact with us for a free social media report of your business and a consultation session! 

About the Author

Nicholas Chen

Nicholas Chen

With a background in the editorial industry, Nicholas has written for some of Singapore's leading web publications including The Smart Local and Tech in Asia. He now works with Clickr to provide clients with localised social media content solutions and strategies to fulfil business goals. He believes in providing users with high quality and relevant content through data-driven processes to deliver the best results for campaigns. He believes in providing users with high quality and relevant content through data-driven processes to deliver the best results for campaigns.