I’m sure most of you have witnessed a new trend of Instagram filters going around, with even celebrities joining in the fun! These filters make use of augmented reality (AR) tech and can be created for a range of topics, from pop culture quizzes to 2020 predictions and interactive games!

When it comes to creating timely ads, you can always count on Burger King to deliver. But besides the timely factor, it helps that they are so in tune with the local culture!

As we cruise on into 2020, I thought it would also be good to look back on our 2019 milestones.

Taking an age-old brand and creating a modern identity that resonates with today’s customers can seem daunting. However, for your brand to stay relevant, it’s important to continue growing and trying out new things! Are you a brand that straddles between staying true to your history, and chasing after creative content that will engage the…

The most wonderful time of the year is approaching again! And brands should be scrambling now to get their ads, promos and mechanics into place before everyone goes on leave. It’s also one of the most competitive periods when it comes to marketing and advertising.

It’s harder than ever to reach your consumers’ hearts and minds on social media. Enter “newsjacking,” the practice of gleaning from pop culture references to break through the clutter.

When we pitch for new businesses, something that clients always bring up is how they can stand out from the crowd. If you think of the ads or social media feeds of these industries, you’ll realise that a lot of the content is quite indistinguishable from brand to brand besides the colours and logos.