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  • 7 Types of Videos for a Killer Content Strategy

    For marketers, it is essential to select the right content formats to ensure that your campaign is well-executed. Amongst the many content types, video marketing is one of the top ways that brands can use to reach out to their audiences effectively. After all, they are found to have a higher sales rate than static content…

  • Consistency In Your Web Interface

    When asked to name powerhouses in tech, Google and Apple are sure to come to mind. However, both of them are unique in their branding with different approaches when it comes to the design of their products. Notably, Google places more emphasis on the visual consistency across its various offerings while Apple focuses more on…

  • 4 Mind-Blowing Facts About Video Marketing

    From traditional television to YouTube, Snapchat, Facebook Watch and even TikTok, it’s no surprise that videos are a staple in our everyday lives and it’s got us hooked. As consumers, we love videos because of how much easier it is to consume content that is both entertaining and engaging. However, for the everyday marketer, they…

  • What You Need To Know About A/B Testing Email Campaigns

    You’ve spent hours crafting the perfect message for an email you’re about to send to your customers, but just before you click send, ask yourself this: is this piece of work what’s going to get you the number of opens and conversions that you want? Of course, there’s no sure way to find out except…

  • 4 Ways to Strengthen Engagement in the New Normal

    Like what premier Facebook marketing expert, Mari Smith said, “Content is King but engagement is Queen and the lady rules the house.” Content without engagement holds very little power.

  • Memes as a Marketing Tool

    With the recent hoo-ha about Mediacorp being on the lookout for an official “meme-in-chief”, we know for a fact that memes are not dead. If you’ve been around on the Internet long enough, I’m sure you remember the days where Keep Calm and Carry On posters seemed to proliferate every corner. Sure they got on our…

  • 3 Inspiring Ads Powered by Consumer Insights

    As humans, we want nothing more but to be understood and to know that our voices matter. How this can be translated into game-changing advertisements is to make use of consumer insights to elevate the consumer experience with our products.

  • 6 Ways to Level Up Your Marketing Campaigns

    Email marketing is a classic method of reaching out to potential customers and staying in touch with existing ones. Whilst some may consider it old school, email marketing will never go out of style. Emails are directly sent to your audience, but also allows them the freedom of viewing it at their own time. This makes…

  • Progressive Web Apps: Your Website’s Secret to an Experience Like No Other

    As a brand, it’s likely that you already have your own website. Being your top marketing asset, a website is an essential in this digital age. We all know that internet statistics show that there are a whopping 4.17 billion unique mobile internet users in the world. With this, your brand’s mobile presence is vital…