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  • Maximise Your Content Marketing Efforts To Drive Conversions

    Content Marketing With Remarketing To Drive Conversions. Now that we’ve covered how to avoid the biggest mistakes in content marketing, and content marketing on social media. Let’s take a look at how we can maximise your content marketing efforts with remarketing and how content can drive conversions.

  • Content Amplification – How To Reach Your Audience On Social Media

    Last week we took a look at how promoting content can greatly help with ROI. Let’s take a look at how to amplify content this week to achieve those desired results.

  • Not Promoting Content Is The Biggest Mistake Marketers Are Making

    Does Content Promotion Work In Singapore? One of the most common mistakes our clients used to make is not putting enough money into promoting their content. Some companies believe that producing more content and letting it grow organically can get the same results, which may be true – in the long run, a very long…

  • Digital Marketing For Christmas

    Christmas is an exciting time for digital marketing. People are on a gift-buying frenzy and marketers are aggressively throwing out promotions to get a bigger share of the pie. Today’s shopping happens everywhere – in stores, on a mobile app, on the web. It also happens all the time, in micro-moments, throughout the day and…

  • Websites Are Designed For Humans

    Regardless of the electronic device we use, when we visit a website, we want to navigate it easily to find information. Website owners today aim to achieve that to create a good user experience for their visitors because doing so keeps them engaged and interested. A user-centric design, which is also known as human-centered design, is…

  • Facebook Frequency Capping For Reach Objective, Use It To Your Advantage!

    The two most common marketing objectives from our clients are lead generation, and brand awareness. Most marketers want their ads to be shown as many times as possible, because they believe the audience is more likely to remember the brand, and then make a purchase, but that neglects the first impression a person have of…

  • YouTube Bumper Ads

    Are you ready? You have 6 seconds. New ad formats are introduced periodically by Google to adapt to changes in its user habits. This remarkable effort improves the user experience, and unlocks new potential in creative digital marketing.

  • Facebook Reactions

    Hooray for the new feature to the ubiquitous “Like” button! Read an article about a natural disaster? You can now choose a “Sad” reaction, rather than “Like” to show empathy. Saw a video on animal abuse? You can now choose an “Angry” reaction, to express your emotions. Facebook recently introduced new emoji reactions, and its…

  • The New Google SERP – Brace Yourselves, Marketers

    You’ve probably heard that Google has removed all right-hand-side ads on its Search Engine Results Page (SERP).