Contact Us

YouTube Bumper Ads

YouTube Bumper Ads

Are you ready? You have 6 seconds.

New ad formats are introduced periodically by Google to adapt to changes in its user habits. This remarkable effort improves the user experience, and unlocks new potential in creative digital marketing.

Their latest ad format, however, may be one of the most challenging ever.

Google recently announced the new Bumper ads – a new 6-second video format, sold through the AdWords auction on a CPM basis.

You read right, six whole seconds.

YouTube’s TrueView In-Stream advertisers try to make the first 5 seconds of their video captivating, buying more time to bring across a message to its audience. That luxury is not an option with Bumpers.

Less is more

That’s not a bad thing in my opinion. In fact, it’s quite brilliant. The “fun-sized” Bumpers drive incremental reach and frequency. It works more effectively with TrueView ads because longer video ads can be served to your audience first, and a “compressed” version can be re-marketed to them with Bumpers, or vice-versa. Early tests by Google saw a strong lift in brand recall, awareness and consideration.

With more people turning to their mobile device first to watch video, Bumpers are great to reach your audience without annoying them with long non-skippable video ads.

Curious how a 6-second video can impress? Check out this video.

Bumpers start from May 2016.

 

Nicholas Chen

Written By

Nicholas Chen

Share This Article

Latest Articles

  • Boost Your Business With These AI-Powered Lead Generation Techniques

    In today’s digital age, video marketing has become essential to businesses. This year alone, video marketing reigned supreme, accounting for over 80% of global online traffic. When done right, video content can drive brand awareness, increase traffic, and even boost sales. With such a high impact, it’s clear that businesses that do not adopt video…

  • Join Us & Be Part Of B2B Marketing Leaders Forum Asia 2024 This 21-22 August!

    B2B marketing provides strategies tailored to reach the right audience, facilitating connections between businesses to drive growth and innovation. This makes it an indispensable strategy in today’s landscape as organisations increasingly rely on digital channels to build relationships, increase brand awareness, and establish authority in their industry.

  • Grow Your Business in 2024 With This Account-Based Marketing Guide

    In the ever-evolving world of marketing, Account-Based Marketing (ABM) is emerging as a game-changer. Imagine focusing your efforts on specific high-value accounts rather than casting a wide net. Here, this targeted approach not only strengthens relationships but also boosts your return on investment (ROI).