Clickr Blogs
A space for valuable insights, industry trends, & our latest updates.
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Facebook Frequency Capping For Reach Objective, Use It To Your Advantage!
The two most common marketing objectives from our clients are lead generation, and brand awareness. Most marketers want their ads to be shown as many times as possible, because they believe the audience is more likely to remember the brand, and then make a purchase, but that neglects the first impression a person have of…
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YouTube Bumper Ads
Are you ready? You have 6 seconds. New ad formats are introduced periodically by Google to adapt to changes in its user habits. This remarkable effort improves the user experience, and unlocks new potential in creative digital marketing.
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Facebook Reactions
Hooray for the new feature to the ubiquitous “Like” button! Read an article about a natural disaster? You can now choose a “Sad” reaction, rather than “Like” to show empathy. Saw a video on animal abuse? You can now choose an “Angry” reaction, to express your emotions. Facebook recently introduced new emoji reactions, and its…
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The New Google SERP – Brace Yourselves, Marketers
You’ve probably heard that Google has removed all right-hand-side ads on its Search Engine Results Page (SERP).
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Micro-Moments: Think Small To Win Big
Micro-moments are the points of need in consumers’ everyday lives. Finding a location, learning a new skill or purchasing an item all make up little moments when customers need advice or a second opinion. Digital marketing targets such moments to bring out the best of what you have to offer.