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  • Not Promoting Content Is The Biggest Mistake Marketers Are Making

    Does Content Promotion Work In Singapore? One of the most common mistakes our clients used to make is not putting enough money into promoting their content. Some companies believe that producing more content and letting it grow organically can get the same results, which may be true – in the long run, a very long…

  • Digital Marketing For Christmas

    Christmas is an exciting time for digital marketing. People are on a gift-buying frenzy and marketers are aggressively throwing out promotions to get a bigger share of the pie. Today’s shopping happens everywhere – in stores, on a mobile app, on the web. It also happens all the time, in micro-moments, throughout the day and…

  • Websites Are Designed For Humans

    Regardless of the electronic device we use, when we visit a website, we want to navigate it easily to find information. Website owners today aim to achieve that to create a good user experience for their visitors because doing so keeps them engaged and interested. A user-centric design, which is also known as human-centered design, is…

  • Facebook Frequency Capping For Reach Objective, Use It To Your Advantage!

    The two most common marketing objectives from our clients are lead generation, and brand awareness. Most marketers want their ads to be shown as many times as possible, because they believe the audience is more likely to remember the brand, and then make a purchase, but that neglects the first impression a person have of…

  • YouTube Bumper Ads

    Are you ready? You have 6 seconds. New ad formats are introduced periodically by Google to adapt to changes in its user habits. This remarkable effort improves the user experience, and unlocks new potential in creative digital marketing.

  • Facebook Reactions

    Hooray for the new feature to the ubiquitous “Like” button! Read an article about a natural disaster? You can now choose a “Sad” reaction, rather than “Like” to show empathy. Saw a video on animal abuse? You can now choose an “Angry” reaction, to express your emotions. Facebook recently introduced new emoji reactions, and its…

  • The New Google SERP – Brace Yourselves, Marketers

    You’ve probably heard that Google has removed all right-hand-side ads on its Search Engine Results Page (SERP).

  • Micro-Moments: Think Small To Win Big

    Micro-moments are the points of need in consumers’ everyday lives. Finding a location, learning a new skill or purchasing an item all make up little moments when customers need advice or a second opinion. Digital marketing targets such moments to bring out the best of what you have to offer.