What can A/B testing do for your business? Cut through uncertainty and boost your marketing efficacy with this indispensable strategy. This guide offers essential A/B testing knowledge: setup techniques, common errors to avoid, and best practices with inspiration from real-world case studies. Start making informed marketing decisions with confidence as we unfold the complexities of…

Marketing automation has become an indispensable component within the ever-evolving digital commerce landscape. But what exactly does it entail? Why is it so important? And how can businesses harness its potential to streamline operations and boost growth? Let’s dive into the fascinating world of marketing automation and uncover the answers to these questions.

Ready to transform your marketing operations with automation? This guide is designed to walk you through implementing marketing automation in a way that’s easy to understand and practical to apply. You’ll learn how to select the most suitable tools and develop a strategy that ensures your marketing is not just efficient, but also effective. Let’s…

Why is marketing automation important? It’s the key to streamlining complex marketing tasks, unlocking personalised customer engagement and driving sales — crucial for staying ahead in today’s competitive market. In this article, we’ll dive into the dynamic world of marketing automation, highlighting how it revolutionises your marketing approach.

B2B marketing poses a few organizational challenges that impede its effectiveness. They are mainly financial, productivity, people, process and support challenges. Demandbase is here to solve these issues by streamlining Customer Data Platforms (CDPs) to ensure that businesses achieve their B2B marketing goals. We spoke to Paul Gibson, VP International of Demandbase, who gave us…

As the digital landscape continues to evolve at a breakneck pace, Clickr is proud to announce our participation in Digital Marketing Asia 2023, a pivotal event that brings together over 500 of the brightest minds in marketing. This event is set to be a game-changer for businesses looking to stay ahead in the dynamic world…

In a world where customer expectations are sky-high and the economic landscape is ever-changing, Clickr is excited to announce our participation in the CX Asia 2023. This event is the leading platform for customer experience (CX) leaders across the region to come together, share insights, and shape the future of customer engagement.