CHALLENGE

After acquiring distribution rights for three prominent Sanofi over-the-counter brands (Lactacyd, Dulcolax, & Telfast), DKSH was looking to drive sales with the added challenge of building a localised social media presence unique to Singapore while competing with well-loved household brands.

STRATEGY

We priotised a data-driven approach to establishing & optimising the visual directions & ad objectives for Lactacyd, Telfast & Dulcolax – optimising our designs over time based on the best results, favouring design styles, target audiences & ad optimisations that gather the highest results & lowest costs per acquisition over time.

RESULTS

Our collective approach to content & audience optimisation also led to a 91% decrease in Cost Per Result & a 2x increase in result rate from 2022 to 2023.