OVERVIEW

With 70 years of leading skincare expertise & innovation, Clarins champions French skincare with a sustainable approach — using naturally sourced ingredients.

CHALLENGE

With 70 years in the business, Clarins stands as an institution in the beauty industry – catering to generations of skincare enthusiasts. But with a new generation entering the digital space, they faced a challenge to fight for relevance in an increasingly saturated market.

STRATEGY

Our approach positioned Clarins’ social presence as an educational resource to foster awareness of their products & brand love. We addressed this through compelling visuals & leveraging trends that speak to this new generation — driving further engagement with acquisitions & giveaways. We also gave more utility to their socials, using it as a platform to support their on-ground activations by driving awareness & building organic interest.

RESULTS

With an overall follower growth of 86%, since their engagement with Clickr, these results underscore the effectiveness of our strategy in driving awareness, engagement, & recognition for Clarins Singapore in the competitive beauty landscape.