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  • Mastering the Social Media Algorithm: Your Essential Toolkit for Engagement and Reach

    Cutting through the complexity of the social media algorithm is essential for anyone looking to boost their content’s impact. Understanding these algorithms is the first step in turning your posts into digital magnets for engagement. At Clickr, let us take you through how social media algorithms shape your content’s journey and practical tactics to optimise…

  • Mastering the Omnichannel Customer Journey: Essential Strategies for Seamless Experiences

    In today’s fast-paced world, mastering the omnichannel customer journey is essential for businesses aiming to attract and retain savvy consumers. This guide outlines key strategies to nurture customer relationships through personalised, consistent brand interactions. By leveraging timely data and focusing on customer needs, you can create a seamless experience that delights your audience.

  • Mastering AB Testing: Top Strategies for Effective Campaign Optimisation

    What can A/B testing do for your business? Cut through uncertainty and boost your marketing efficacy with this indispensable strategy. This guide offers essential A/B testing knowledge: setup techniques, common errors to avoid, and best practices with inspiration from real-world case studies. Start making informed marketing decisions with confidence as we unfold the complexities of…

  • Server-side tracking: How it can boost campaign performance

    Are you looking to improve the accuracy of your campaign data while navigating the ever-changing landscape of digital privacy?  For a marketer, server-side tracking may be just what you need, as its importance burgeons.

  • Elevating Your Strategy: Leveraging Marketing Automation to Its Full Potential

    Marketing automation has become an indispensable component within the ever-evolving digital commerce landscape. But what exactly does it entail? Why is it so important? And how can businesses harness its potential to streamline operations and boost growth? Let’s dive into the fascinating world of marketing automation and uncover the answers to these questions.

  • Maximising Productivity: Your Step-by-Step Guide to Marketing Automation

    Ready to transform your marketing operations with automation? This guide is designed to walk you through implementing marketing automation in a way that’s easy to understand and practical to apply. You’ll learn how to select the most suitable tools and develop a strategy that ensures your marketing is not just efficient, but also effective. Let’s…

  • Why Marketing Automation is Important for Your Business Growth

    Why is marketing automation important? It’s the key to streamlining complex marketing tasks, unlocking personalised customer engagement and driving sales — crucial for staying ahead in today’s competitive market. In this article, we’ll dive into the dynamic world of marketing automation, highlighting how it revolutionises your marketing approach.

  • Demandbase: Optimizing B2B Marketing

    B2B marketing poses a few organizational challenges that impede its effectiveness. They are mainly financial, productivity, people, process and support challenges. Demandbase is here to solve these issues by streamlining Customer Data Platforms (CDPs) to ensure that businesses achieve their B2B marketing goals. We spoke to Paul Gibson, VP International of Demandbase, who gave us…

  • Clickr at Digital Marketing Asia 2023: Leading the Charge in Digital Marketing Innovation

    As the digital landscape continues to evolve at a breakneck pace, Clickr is proud to announce our participation in Digital Marketing Asia 2023, a pivotal event that brings together over 500 of the brightest minds in marketing. This event is set to be a game-changer for businesses looking to stay ahead in the dynamic world…