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Since 2009, we have forged close relationships with over 100 brands allowing us to gain a wide experience marketing vastly different product types and services from various industries, locally, regionally and globally.
Refreshing Website Transformation For An Evolving Brand
Fish spa was extremely popular in Singapore few years ago, and Kenko was one of the prominent players with luxurious facilities and high standards.
Being highly successful also meant that it was a challenge for Kenko to break away from the strong brand association with fish spa as the brand evolved to a holistic wellness provider.
Clickr helped Kenko revamp their website, giving it a refreshing look and feel to portray its new brand positioning. We also planned the workflow and processes to increase the efficiency of executing this project, while working closely with Kenko.
User behaviour data showed increasing number of people visiting the website via mobile, so we made the website mobile responsive to ensure good user experience.
We recommended against using too many videos on the website as it would affect the loading speed; instead, having a mix of content type (e.g. text, images, video), so users who choose not to load the video can still access useful information on the website.
Clickr also implemented an e-commerce function on the website for customers to make quick service purchases.
“Masterpiece” Website For Interior Design
When the client is a design company, you have to not just impress them with the concept but take precise note of the finer details as well.
When CD+A gave us the project, they emphasized on having a website that oozes ‘Masterpiece’ from top to bottom. With limited information from the client, Clickr took this as a challenge and got its designers to create a concept from the ground up.
To ensure the end deliverable is in line with client expectations, Clickr engaged CD+A in regular one –on-one meetings right from the word go. An in-depth analysis was undertaken that covered all aspects of successful project delivery.
A project of this scale normally takes around 8-12 weeks. However, because there was a press release schedule, Clickr delivered the project within 6 weeks.
The Smart Way To Generate Awareness Online
In a short 10-days campaign, Clickr has managed to exceed the campaign goals in creating awareness, through our strategy and optimisation effort.
National University of Singapore Institute of Systems Science (NUS-ISS) needed to create awareness for its preview talk on Graduate Diploma in Systems Analysis (GDIPSA).
We identified the target audience at different awareness stages of the customer journey, and strategized 3 campaigns to reach the audience – search, display network, display (re-marketing).
The search campaign targeted people looking for similar programmes, the display to target people who are unaware of the programme, and finally, re-marketing to boost conversions.
Clickr paid close attention to the performance of the campaign, and optimised it after studying data across multiple platforms. Eventually, we exceeded our target by 19.2%, generating relevant traffic to the landing page.
Increasing MyPaper’s Mobile App Installs & Engagement In 5 Weeks
The MyPaper mobile app allows users to read and share news on social media. However, they were not getting enough users and engagement on their app.
MyPaper wanted to increase the number of mobile app installs and promote sharing of articles via the app.
Our team of experts strategized a Facebook campaign to help achieve their goals. We profiled different segments of their target audience, taking into consideration specific devices that the app supports.
Ads with different ad copies were served to different segments, making it appealing to the target audience and beneficial for MyPaper.
As the campaign was in progress, we analysed the data and optimised it to maximise the number of app downloads and engagement. Our campaign optimisation process achieved an 80.2% increase in app installs!
At the end of the campaign, we met the campaign objectives of increasing the number of mobile app installs, and engagement.
Website Revamp For Extra Space
Extra Space approached us for help to design and develop 5 of its websites. Our strong partnership allowed us to overcome many challenges together.
The sites had to allow users to request for a quotation easily, showcase Extra Space’s facilities, products and USPs, highlight promotions, and at the same time, bring across the brand persona.
To add to the complexity of this project, we there were multiple languages for the websites to cater to the users from different countries, speaking different native languages. This multi-language function was customised right down to the email notifications for a good user experience.
We had to ensure the content and design of the website met the requirements, and that the flow of conversion would be optimised.
Clickr Media provided consultation on the user flow. We suggested streamlining the designs, and balanced out the client’s requests to achieve the best possible information architecture.
The website was integrated with a lead management system to ensure Extra Space responds to leads quickly.
We dedicated ample resource to ensure the smooth launch of the 5 revamped websites, and monitored the reservation and payment process on the website after the launch.
‘Young Runners’ Chinese Programme Website
Marshall Cavendish Education (MCE) was looking to encourage the use of Mandarin amongst today’s younger generation in an engaging way.
To achieve that, they created a June holiday programme in a game show format, which would be aired on TV.
MCE and Clickr Media share a long working relationship. When they requested for our help to create a website to promote the programme, and facilitate registrations, we spared no effort in ensuring their objectives are met.
In the midst of planning for the website, the launch date had to be brought forward. As a result, the pressure was on Clickr Media to deliver on time.
Instead of waiting for email feedback from MCE, we relied on back-to-back phone feedback to expedite the project deliverables, greatly speeding up the process.
For each feedback, our development team worked on it within 60 minutes. Considering the fact that our development team works on 8 – 16 projects at any given point in time, this was a considerable effort.
Eventually, the website was launched smoothly, and on time.
Lead Generation & Brand Awareness In A Competitive Industry
In the highly competitive spa industry, promotional packages drive lead generation, but they’re also very costly, so we tested and analysed the data.
To optimise the campaign for lead generation, we focused on the packages that brought in more leads, and created a landing page to drive sign ups.
We tested various ad formats on Facebook, and found that while Facebook carousel ads enjoyed high engagement rate and clicks, the conversion rate was not as high as compared to the click-to-website ad banner.
We also tested ads with geographical targeting, and saw high conversion rates.
As their digital marketing partner, we also recommended pricing strategies to increase conversion rates in the campaign.
Facebook Campaign Performed Beyond Targets
We have exceeded our KPI by 34.6%, bringing more visitors to the website than expected, in this brand awareness campaign.
The objective of this Facebook campaign was to create awareness for the Events & Tourism Management course, and SIM-RMIT.
We reached out to potential students, considered their user behaviour, and optimised the campaign by focusing on mobile, to increase the efficiency of the campaign.