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Since 2009, we have forged close relationships with over 100 brands allowing us to gain a wide experience marketing vastly different product types and services from various industries, locally, regionally and globally.
Landing Page for Duke-NUS Graduation
Within a short period of time, Clickr Media helped Duke-NUS design and developed a landing page to facilitate their graduation ceremony registration.
The text and images provided by the client was concise. Therefore the design was kept simple, yet retaining Duke-NUS’s brand identity. We advised a logical and sensible content flow from a user’s perspective to make the landing page user-friendly.
The web form at the bottom of the page allows Duke-NUS to collect graduation registrations from students, and non-students.
Web Design & Development For Sing Yi
In Singapore, not many “zi char” stalls have digital presence. However, many people search online for places to have dinner before making a decision.
Sing Yi recognised the need to have digital presence, and approached us to create a website for their chain of “zi char” stalls.
We advised them to have a mobile-responsive website since the smartphone penetration rate in Singapore is very high.
Users are now able to look at their dishes, make an online enquiry, get details on the different locations, etc.
Increase Awareness & Visitor Registrations For Reed Exhibitions
Leading audience to a landing page is not the only way to drive conversions. We got creative with the digital strategy to turn around a campaign that wasn’t bringing leads at first.
If the conversion requires a big commitment from the user, for example, the user has to make a big purchase; the chance of an immediate conversion is lesser, because the user may need some time to think about it.
Therefore we focused on increasing awareness and lead generation through e-book downloads. The barrier to conversion is lower than paying a high amount to attend the event.
Brand recall was also increased through Display Remarketing, reminding people who have downloaded the e-book, that there is an event they may be interested in.
We recorded assisted conversions through our strategy, converting users that made a purchase after downloading the e-book.
Raise Awareness On Cancer For National University Cancer Institute, Singapore (NCIS)
We had to raise awareness for a topic mostly linked to negative emotions – cancer. We also helped grow a community on Facebook.
Clickr advised on the image and copy to increase Page Likes. We have maximised client’s budget by achieving low cost-per-page-like and exceeded overall KPI by 152.7%.
Microsite To Facilitate Conversions for DBS Bank
The objective of the microsite is to facilitate registrations for a DBS Bank programme, and we created the microsite with user experience in mind.
We wanted the mobile-responsive microsite to look exciting and professional because it was a programme to cultivate entrepreneurship in Singapore. Therefore we suggested the use of a video hero banner, instead of the usual static banner, to make the microsite look more engaging.
To create a sense of urgency to participate in the programme, we embedded a countdown timer on the video hero banner.
We ensured the flow of content addresses the readers’ interest, one at a time, starting with the most important information – what this programme is all about.
As part of the optimisation process, we are working closely with DBS Bank to further enhance the user experience for mobile.
Driving Awareness For ToTT’s Anniversary Celebrations
It was a successful campaign, which we used relevant targeting and web optimisation to maximize awareness of ToTT’s Anniversary Celebrations.
There was audience and interest targeting on GDN to reach the niche market that would be interested in ToTT’s products and classes. Before the campaign launched, we also advised the change of the website’s CTA button “Shop Now” to “Learn More”, which better complement their objectives and prevents users from mistaking it as an e-commerce site. Our strategy and adjustment proved effective with 50% lower CPC than estimated and 72% increased page views.
Increasing Brand Awareness & Leads For Dale Carnegie
To increase brand awareness and generate leads, we ran Display ads to promote downloading of e-guidebooks. However, there is one obstacle to overcome.
We foresee that lead generation would be our biggest challenge, as users need to provide more than a few personal details to receive the free e-guidebook. As such, we are focusing specifically on relevant target audience’s web behaviour and interests to reach users that would most likely benefit from the e-guidebook.
Generating Leads from USA For Singtel
We figured the best way to reach our target audience is to focus on relevant targeting and optimisation on Display ads. The results didn’t disappoint.
Singtel’s goal for the media campaign is to generate leads from San Francisco and San Jose. To help them achieve their goal, we needed to improve on the online branding and increase exposure of the website with specific location and demographic targeting. Our strategy yielded 12.5 times higher CTR and 30% lower CPC than estimated.