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Learn More About Pay-Per-Click Search Marketing

Pay-Per-Click (PPC) Search Marketing is a term that describes a form of Search Engine Marketing (SEM) that seeks to promote websites through increasing their visibility in the Search Engines such as Google, Bing, Yahoo!, Baidu, etc. This is commonly exercised through the use of paid search results that are triggered by specific keywords related to the organisation or website. Through such an effective PPC Search Marketing model, which is currently adopted by all, if not most major Search Engines globally, Marketers only pay for the relevant traffic leading to their websites when their ads are clicked.

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From the Clickr Blog

Best Email Marketing Practices for Lead Generation

Isn’t email outmoded? It is a running curiosity of many on what email marketing can do. In fact, competitive advertising mediums have appeared over the years, and many others had headed off to other advertising alternatives, such as Facebook and Twitter. While email marketing may not be grabbing as much attention compared to the newer [...]

Google AdWords – Video Ads on Google Display Network (GDN) & YouTube

It has been awhile since we touched on Online Display Advertising, with the previous topic on the Display Ad Network – How to target by Topic Targeting. Today, let’s retain our focus on yet another area of display advertising, Video Ads. Our discussion would be specific to Google Video Ads, and its latest innovations. We [...]

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