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Since 2009, we have forged close relationships with over 100 brands allowing us to gain a wide experience marketing vastly different product types and services from various industries, locally, regionally and globally.
Increasing Online Trading Account Sign-Ups
With so many online trading platforms available, UOB Kay Hian needed to stand out from its competitors to attract new users to its platform.
Clickr helped UOB Kay Hian drive new online trading account sign-ups via Google Search, Google Display, Gmail Sponsored Promotions, and Yahoo Native Ads.
The campaign was focused on reaching users who have an interest in online trading.
On search engines, we won ad auctions for related searches. We reached relevant users on the display network, and through Gmail sponsored promotions, with interest and topical targeting.
Ad creative and messages were optimised throughout the campaign, for example, we emphasized on the limited offer period to increase urgency to sign-up for an account.
As partners, we did not only run digital ads for UOB Kay Hian, but also advised on how to optimise the landing page acquire more account sign-ups with the web traffic, thus increasing budget efficiency.
Quick Update On NUS RC4 Website
We share a long working relationship with National University of Singapore (NUS), and understand their digital needs.
Working together was a breeze. Even with a tight timeline, we’ve created a page very quickly with a new section on the website based on an existing design with updated content.
Driving Store Sales With Facebook
NZN and Clickr are partners for a long time, but this is the first time NZN is using digital push to drive direct store sales on Facebook.
We constantly push for our partners to experiment with different digital marketing campaigns to discover effective ways that engage their target audience, because there is no one method that works for every brand in digital marketing. In the dynamic digital world, something that works for your brand today might not tomorrow.
In this campaign, our objective was to drive store sales and build brand affinity. Since this was a first for NZN, budget was limited, so we focused on a segment of target audience that is most likely to take advantage of the Facebook promotion for their purchase in-store.
To measure effectiveness of this campaign, the store keeps track of customers who present the NZN’s Facebook post in-store to enjoy 10% off their purchase.
The campaign was a success, and we’ll be doing more experiments with NZN.
Web Revamp For Improved User Experience
Before the website revamp, Kordel’s website had a lot of information and its products spans across many categories with different health benefits.
Kordel’s is a brand that sells health supplements and health products.
Before we began work, Clickr understood that Kordel’s wanted a new trendy and youthful website design. The website was to be mobile responsive, with improved user flow, making it easier for users to reach their desired page.
Being health supplement and health product retailer, there were a lot of information to provide its users on the website. We needed to simplify and organize the information, whilst ensuring that it is easy for a user to make their purchase/enquiry.
We held discussions with Kordel’s to understand the key categories and information their customers usually seek during the buying process, and how do they would start looking for products similar to theirs.
Through our discussion with Kordel’s and also our research, we identified and analysed the customers’ search and user behaviour online, and ensured our web design and flow meets the needs of Koredel’s customers.
Copywriting was done for selected pages for this site to improve the content flow.
The new website is refreshed with a youthful design. It is now mobile responsive that lets users get to their desired page in no more than 2 clicks.
Users can search or filter as they browse products, and there’s a refreshed FAQ section that is also linked to the products improved convenience.
Additional research was done for the design and UX during the design phase to ensure industry standard. We also researched keywords for category names, and questions in the FAQ that are from the market today.
Growing Online Presence For The Home Shoppe
E-commerce for furniture is highly competitive in the online scene. Before a brand can be a popular choice among users, it must first gain awareness.
Clickr was tasked to reach affluent users on the Internet, specifically homeowners who which to deck their backyard or garden with outdoor furniture.
This campaign was not just about driving traffic to The Home Shoppe’s e-commerce site. It was also about reaching out to the right audience at the right moment.
Our team profiled different segments of the target audience and ran the campaign with a mix of targeting options – in-market, topical, and placement targeting. We also used re-marketing to increase brand recall and brand recognition. GIF banners were used instead of static ad banners to attract more attention and convey a clear message without clutter.
In 1 month, we’ve achieved 83% higher than traffic volume than expected.
Keeping It Simple
For a website with complex health matters, our challenge was to simplify information presentation while keeping the experience intuitive for the user.
We helped AHVC revamp their website as part of their overall rebranding efforts. Website being a critical component, AHVC’s precedence was to elevate their overall look and feel to bring it in line with the expectations of today’s time poor and highly distracted information seekers.
Keeping the target market and their user journey in mind, Clickr focused on a very simplistic approach to offer the site visitors with ’Masonry’ styled filtering and large ‘Grid layout‘ advantage which makes it extremely simple (for even seniors) to quickly navigate through the site and extract the relevant info in a matter of few seconds. As they say, it is hard to keep things simple!
Refreshing Website Transformation For An Evolving Brand
Fish spa was extremely popular in Singapore few years ago, and Kenko was one of the prominent players with luxurious facilities and high standards.
Being highly successful also meant that it was a challenge for Kenko to break away from the strong brand association with fish spa as the brand evolved to a holistic wellness provider.
Clickr helped Kenko revamp their website, giving it a refreshing look and feel to portray its new brand positioning. We also planned the workflow and processes to increase the efficiency of executing this project, while working closely with Kenko.
User behaviour data showed increasing number of people visiting the website via mobile, so we made the website mobile responsive to ensure good user experience.
We recommended against using too many videos on the website as it would affect the loading speed; instead, having a mix of content type (e.g. text, images, video), so users who choose not to load the video can still access useful information on the website.
Clickr also implemented an e-commerce function on the website for customers to make quick service purchases.
“Masterpiece” Website For Interior Design
When the client is a design company, you have to not just impress them with the concept but take precise note of the finer details as well.
When CD+A gave us the project, they emphasized on having a website that oozes ‘Masterpiece’ from top to bottom. With limited information from the client, Clickr took this as a challenge and got its designers to create a concept from the ground up.
To ensure the end deliverable is in line with client expectations, Clickr engaged CD+A in regular one –on-one meetings right from the word go. An in-depth analysis was undertaken that covered all aspects of successful project delivery.
A project of this scale normally takes around 8-12 weeks. However, because there was a press release schedule, Clickr delivered the project within 6 weeks.