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Since 2009, we have forged close relationships with over 100 brands allowing us to gain a wide experience marketing vastly different product types and services from various industries, locally, regionally and globally.
Website Revamp For Extra Space
Extra Space approached us for help to design and develop 5 of its websites. Our strong partnership allowed us to overcome many challenges together.
The sites had to allow users to request for a quotation easily, showcase Extra Space’s facilities, products and USPs, highlight promotions, and at the same time, bring across the brand persona.
To add to the complexity of this project, we there were multiple languages for the websites to cater to the users from different countries, speaking different native languages. This multi-language function was customised right down to the email notifications for a good user experience.
We had to ensure the content and design of the website met the requirements, and that the flow of conversion would be optimised.
Clickr Media provided consultation on the user flow. We suggested streamlining the designs, and balanced out the client’s requests to achieve the best possible information architecture.
The website was integrated with a lead management system to ensure Extra Space responds to leads quickly.
We dedicated ample resource to ensure the smooth launch of the 5 revamped websites, and monitored the reservation and payment process on the website after the launch.
‘Young Runners’ Chinese Programme Website
Marshall Cavendish Education (MCE) was looking to encourage the use of Mandarin amongst today’s younger generation in an engaging way.
To achieve that, they created a June holiday programme in a game show format, which would be aired on TV.
MCE and Clickr Media share a long working relationship. When they requested for our help to create a website to promote the programme, and facilitate registrations, we spared no effort in ensuring their objectives are met.
In the midst of planning for the website, the launch date had to be brought forward. As a result, the pressure was on Clickr Media to deliver on time.
Instead of waiting for email feedback from MCE, we relied on back-to-back phone feedback to expedite the project deliverables, greatly speeding up the process.
For each feedback, our development team worked on it within 60 minutes. Considering the fact that our development team works on 8 – 16 projects at any given point in time, this was a considerable effort.
Eventually, the website was launched smoothly, and on time.
Lead Generation & Brand Awareness In A Competitive Industry
In the highly competitive spa industry, promotional packages drive lead generation, but they’re also very costly, so we tested and analysed the data.
To optimise the campaign for lead generation, we focused on the packages that brought in more leads, and created a landing page to drive sign ups.
We tested various ad formats on Facebook, and found that while Facebook carousel ads enjoyed high engagement rate and clicks, the conversion rate was not as high as compared to the click-to-website ad banner.
We also tested ads with geographical targeting, and saw high conversion rates.
As their digital marketing partner, we also recommended pricing strategies to increase conversion rates in the campaign.
Facebook Campaign Performed Beyond Targets
We have exceeded our KPI by 34.6%, bringing more visitors to the website than expected, in this brand awareness campaign.
The objective of this Facebook campaign was to create awareness for the Events & Tourism Management course, and SIM-RMIT.
We reached out to potential students, considered their user behaviour, and optimised the campaign by focusing on mobile, to increase the efficiency of the campaign.
Landing Page for Duke-NUS Graduation
Within a short period of time, Clickr Media helped Duke-NUS design and developed a landing page to facilitate their graduation ceremony registration.
The text and images provided by the client was concise. Therefore the design was kept simple, yet retaining Duke-NUS’s brand identity. We advised a logical and sensible content flow from a user’s perspective to make the landing page user-friendly.
The web form at the bottom of the page allows Duke-NUS to collect graduation registrations from students, and non-students.
Web Design & Development For Sing Yi
In Singapore, not many “zi char” stalls have digital presence. However, many people search online for places to have dinner before making a decision.
Sing Yi recognised the need to have digital presence, and approached us to create a website for their chain of “zi char” stalls.
We advised them to have a mobile-responsive website since the smartphone penetration rate in Singapore is very high.
Users are now able to look at their dishes, make an online enquiry, get details on the different locations, etc.
Increase Awareness & Visitor Registrations For Reed Exhibitions
Leading audience to a landing page is not the only way to drive conversions. We got creative with the digital strategy to turn around a campaign that wasn’t bringing leads at first.
If the conversion requires a big commitment from the user, for example, the user has to make a big purchase; the chance of an immediate conversion is lesser, because the user may need some time to think about it.
Therefore we focused on increasing awareness and lead generation through e-book downloads. The barrier to conversion is lower than paying a high amount to attend the event.
Brand recall was also increased through Display Remarketing, reminding people who have downloaded the e-book, that there is an event they may be interested in.
We recorded assisted conversions through our strategy, converting users that made a purchase after downloading the e-book.
Raise Awareness On Cancer For National University Cancer Institute, Singapore (NCIS)
We had to raise awareness for a topic mostly linked to negative emotions – cancer. We also helped grow a community on Facebook.
Clickr advised on the image and copy to increase Page Likes. We have maximised client’s budget by achieving low cost-per-page-like and exceeded overall KPI by 152.7%.