The most wonderful time of the year is approaching again!
And brands should be scrambling now to get their ads, promos and mechanics into place before everyone goes on leave.
It’s also one of the most competitive periods when it comes to marketing and advertising.
You’re likely going to have to pay more to reach the same amount of people just based on the sheer number of companies running ads at this time.
But it doesn’t have to be a case of “bigger ad budget wins”.
We’ve come up with 3 different ways you can try to set your brand apart from the rest this holiday.
Share your customer’s joy
Everyone is in a good mood and celebrating during this period, and it’s the perfect time for brands to leverage on this.
Most brands want to be associated with people having a good time, and there’s no better time to be happier than the end of the year!
F&B businesses will benefit from this greatly because people will be posting and sharing photos of their festive gatherings on social media.
To leverage on such occasions, be sure to keep your brand’s hashtags consistent and visible! Keep signs or place cards on tables to remind customers which hashtags to use in their social posts.
You could even go a step further and offer freebies such as a complimentary dessert for the best photos!
For non F&B businesses, create opportunities for your products to be photographed. Whether it’s an instagrammable backdrop in your store, or limited edition packaging that you’re sending out, find creative ways to get on your customer’s Instagram feed!
Get creative with presentation
We’ve seen sale announcements a hundred times over now. If you’re shouting out your brand’s discounts and promo mechanics in December, chances are, you’re going to get lost in the noise unless it’s a fantastic deal.
But there are other ways around it by getting creative with presentation!
Why does it always have to be a giant sign that says 50% off?
Some brands have structured their promotions according to the 12 Days of Christmas, releasing one new sale item every day.
Harvey Nichols, a high-end department store in London, ran an amazing tongue-in-cheek campaign promoting customers to spend big on themselves while giving their relatives little knick-knacks instead.
It’s one of the campaigns I always look back on because it was so unique and absolutely hilarious.
Give & Share
Christmas is, after all, the season of giving!
Brands tend to get caught up with promoting products during this period, but it’s also a great time to share what your company does.
You could share recipes, customer gift recommendations, run a charity campaign or even give your staff a platform to voice out what they’re thankful for.
This will help provide variety to your feed and make sure it isn’t too over the top with products.
Christmas is about people, not so much the shiny new shoes, so try something a little more personable this season for a drastically different look from the competition!