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The Digital Think Tank

Your Digital Marketing Campaign Guide (Part 3 of 3)

by Geraldine, June 27, 2017

This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.

Your Digital Marketing Campaign Guide (Part 1 of 3)

by Geraldine, June 16, 2017

The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.

The Perfect Google AdWords Setup Checklist

by Edwin Tan, May 30, 2017

Do you wonder if your Google Adwords campaign is running optimally? An Adwords campaign that is not set up optimally could lead to inefficient use of budget. Run through this checklist of 12 items to see if you are missing any important setups in your campaign.