This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.
The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.
Do you wonder if your Google Adwords campaign is running optimally? An Adwords campaign that is not set up optimally could lead to inefficient use of budget. Run through this checklist of 12 items to see if you are missing any important setups in your campaign.
Asia Pacific is set to record the fastest rate of ad-spend growth. Find out if you are measuring your digital marketing KPIs with the right metrics.
There are now lesser paid-results shown on Google’s Search Engine Results Page (SERP), than before. Find out what does this mean for your Search campaigns, and what you should prepare for.