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The Digital Think Tank

Why A Content Strategy Should Come Before Social Media

by Nicholas Chen, January 11, 2018

Content Before Social Media So you just opened a new restaurant or started a new brand and you can’t wait to share it with the world! You start up your page and put out photos of all your amazing products everyday, and the fans start pouring in. But soon you realise that all the photos […]

4 Things You Need To Know About Brand Storytelling In Content Marketing

by Nicholas Chen, November 28, 2017

Brand Storytelling In Content Marketing One of the most common mistakes and missed opportunities for brands practicing content marketing is a lack of brand storytelling. Brand Storytelling is all about letting the public know what your company is about, and what it stands for. For many marketers, the sentiment is similar: “But this content has […]

7 Social Media Strategies & Tactics For The Holiday Season

by Nicholas Chen, November 14, 2017

Holiday Social Media Tips and Strategies Tis the season to be jolly! Or if you’re a marketer, very, very stressed out by those sky high holiday KPIs! The holiday season is an extremely competitive time for brands, with presents and holiday programmes seemingly giving consumers endless opportunities to spend. But for some reason, you’re still […]

Your Essential Tools To Nail Visual Marketing

by Ting Fang Poh, September 27, 2017

Visual marketing is undoubtedly every marketer’s best bet to capture your audience’s attention. Check out this ultimate list of tools for creating captivating visuals for your marketing campaign.

Why Does Content Marketing Not Drive Sales Immediately?

by Ting Fang Poh, September 06, 2017

Crafting and creating content has become an integral part of many companies’ marketing strategies. But many marketers are doubtful that it’ll actually improve their sales. Find out why content marketing does not drive sales immediately.

Your Digital Marketing Campaign Guide (Part 3 of 3)

by Geraldine, June 27, 2017

This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.

How To Build A Facebook Content Strategy

by Nicholas Chen, June 07, 2017

Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!

But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.