For marketers, it is essential to select the right content formats to ensure that your campaign is well-executed.
Amongst the many content types, video marketing is one of the top ways that brands can use to reach out to their audiences effectively. After all, they are found to have a higher sales rate than static content (Source: Marketing Dive), presenting the opportunity to garner new leads and drive conversions.
Undoubtedly, videos are a powerful communication tool for sending out your message. But before we dive into producing one, it’s important to understand the different types of videos and when you should use them to help you achieve your business objectives.