Hooray for the new feature to the ubiquitous “Like” button! Read an article about a natural disaster? You can now choose a “Sad” reaction, rather than “Like” to show empathy. Saw a video on animal abuse? You can now choose an “Angry” reaction, to express your emotions. Facebook recently introduced new emoji reactions, and its…

Micro-moments are the points of need in consumers’ everyday lives. Finding a location, learning a new skill or purchasing an item all make up little moments when customers need advice or a second opinion. Digital marketing targets such moments to bring out the best of what you have to offer.