Google is launching their new ad format called Bumper ads in May 2016. Bumper ads are video ads that will not be skippable, and they will last for 6 seconds. Find out more about Bumper ads in this article, and how best to use them.
Facebook recently launched “Facebook Reactions”, and there has been a lot of engagement happening since. People are now able to express their emotions better with a simple click of a button. Find out how you can engage your fans better, and if a “negative reaction” is really a bad thing.
There are now lesser paid-results shown on Google’s Search Engine Results Page (SERP), than before. Find out what does this mean for your Search campaigns, and what you should prepare for.
Micro-moments are the points of need in consumers’ everyday lives. Finding a location, learning a new skill or purchasing an item all make up little moments when customers need advice or a second opinion. Digital marketing targets such moments to bring out the best of what you have to offer.