Facebook Vs Twitter: My Impressions

Twitter has been such a hit with celebrities, politicians, business organizations, and of course, normal beings. According to the analysis of Barracuda Labs, Twitter grew like wildfire in 2009. It was suggested that the influx of celebrities on Twitter resulted in the sudden growth before it dramatically slowed down in recent months.

Call me a frog in the well, but personally I have never been interested in Twitter, as such I had no registered account thus far. However, with an increasing number of myfriends banking in on Twitter, perhaps it would be wise to check out what this social media tool has to offer.

Registration & Design

For a start, I applaud Twitter for its relatively fast and fuss free account creation process. Gone are the days when the registration of an account requires information that is deemed redundant. Twitter account creation required little information and three steps to get the account up and working. Greeted with a clean layout yet visually appealing, Twitter beats Facebook hands down with its design.

Functionality

Upon further exploration, it seems Twitter has nothing spectacular to offer in terms of functionality. The social networking site basically serves as a message board for its users which feels like a compressed and neatly organized status update of Facebook. The differentiating factor might be Twitter offering you the option of receiving tweets through its messaging service.

That being said, it is not a chore to stay connected on the go.  With 3G, WiFi hotspots and Facebook applications, users can easily update their Facebook statuses and read news feeds. As such, it greatly diminishes the attractiveness of Twitter’s messaging service. Besides functioning as a message board, Facebook allows third party applications where users can for example take a quiz and play games like FarmVille.

Privacy & Security

A series of security features were recently unveiled which Facebook users can enable on their profiles. For instance, users can list devices “authorized” to access their accounts. As such, “unauthorized” devices that has been used to access their accounts will trigger security, notifying the users and sending them information on how to reset their passwords and securing their accounts.

Prior to that, Facebook had been under the heat regarding privacy issues and policies pushing past the privacy limits of users. Some of these issues revolve around the inability to opt-out of Facebook features such as the news feeds and mini-feeds and the amount of information that was coming from them. In addition, there were rising concerns regarding the use of Facebook for surveillance and data mining.

On the other hand, Twitter shys away from unwanted media coverage with its traditional privacy policy in place. However, occasional bugs that breached the privacy of users placed Twitter in the limelight. Taking an example, the recent “force follow” bug hogged tech headlines where users found themselves automatically following others.

Social Media Marketing

In terms of social media marketing, both Facebook and Twitter have their fair share of pros and cons. Facebook can be pretty structured, restricting the creative usage of Facebook pages. For instance, the editing of wall tabs does not seem to be an option, as such leaving the wall tabs of pages looking similar. For that, page administrators might want to consider changing the settings for their landing tab.

Cons aside, Facebook would be useful for businesses to stay connected with their customers and clients with wall posts, interactive applications and micro sites. On the other hand, Twitter serves as a medium for businesses to spread messages of events or updates about the company. Twitter cuts back the interactivity with your followers however provides a relatively fuss free process where tweets can be tracked while you spread.

I must say I get pass new gadgets, games, items etc. really quickly and as such, the excitement and happiness is pretty much short lived. With Twitter, I would probably positively last a week or two before I just stop checking in on it. Perhaps it is just me, but Twitter just seems less appealing overall. Unless most of my friends decide to abandon the Facebook ship, Twitter is just not the site that would keep my attention.

If you like to just keep up with updates of what your friends are doing or spread a message about events, Twitter with its clean and visually attractive layout is probably your way to go. =)

Facebook VS Twitter

Twitter has been such a hit with celebrities, politicians, business organizations, and of course, normal beings. According to the analysis of Barracuda Labs, Twitter grew like wildfire in 2009. It was suggested that the influx of celebrities on Twitter resulted in the sudden growth before it dramatically slowed down in recent months. (Source: http://mashable.com/2010/03/10/twitter-follow-stats/)

Call me a frog in the well, but personally I have never been interested in Twitter, as such I had no registered account thus far. However, with an increasing amount of friends banking in on Twitter, perhaps it would be wise to check out what Twitter has to offer.

Registration & Design

For a start, I applaud Twitter for its relatively fast and fuss free account creation process. Gone are the days when the registration of an account requires information that is deemed redundant.

INSERT IMAGE: http://stuffthathappens.com/blog/2008/03/05/simplicity/

Twitter account creation required little information and three steps to get the account up and working. Greeted with a clean layout yet visually appealing, Twitter beats Facebook hands down with its design.

Functionality

Upon further exploration, it seems Twitter has nothing spectacular to offer in terms of functionality. The social networking site basically serves as a message board for its users which feels like a compressed and neatly organized status update of Facebook. The differentiating factor might be Twitter offering you the option of receiving tweets through its messaging service.

However, with 3G and Facebook applications, it is not a chore to stay connected on the go. Thus, when it boils down to networking site attractiveness, games and applications can be very advantageous, well at least for me. With the amount of games updates and quiz results on the news feeds, I suppose you will agree games and applications on Facebook does attract and retain users.

Privacy & Security

A series of security features were recently unveiled which Facebook users can enable on their profiles. For instance, users can list devices “authorized” to access their accounts. As such, “unauthorized” devices that has been used to access their accounts will trigger security, notifying the users and sending them information on how to reset their passwords and securing their accounts.

Prior to that, Facebook had been under the heat regarding privacy issues and policies pushing past the privacy limits of users. Some of these issues revolve around the inability to opt-out of Facebook features such as the news feeds and mini-feeds and the amount of information that was coming from them. In addition, there were rising concerns regarding the use of Facebook for surveillance and data mining.

On the other hand, Twitter shys away from unwanted media coverage with its traditional privacy policy in place. However, occasional bugs that breached privacy of users placed Twitter in the limelight. Taking an example, the recent “force follow” bug hogged tech headlines where users found themselves automatically following others.

Social Media Marketing

In terms of social media marketing, both Facebook and Twitter have their fair share of pros and cons. Facebook can be pretty structured, restricting the creative usage of Facebook pages. For instance, the editing of wall tabs does not seem to be an option, as such leaving the wall tabs of pages looking similar. For that, page administrators might want to consider changing the settings for their landing tab.

Cons aside, Facebook would be useful for businesses to stay connected with their customers and clients with wall posts, interactive applications and micro sites. On the other hand, Twitter serves as a medium for businesses to spread messages of events or updates about the company. Twitter cuts back the interactivity with your followers however provides a relatively fuss free process where tweets can be tracked while you spread.

I must say I get pass new gadgets, games, items etc. really quickly and as such, the excitement and happiness is pretty much short lived. With Twitter, I would probably positively last a week or two before I just stop checking in on it. Perhaps it is just me, but Twitter just seems less appealing overall. Unless most of my friends decide to abandon the Facebook ship, Twitter is just not the site that would keep my attention.

If you like to just keep updates of what your friends are doing or spread a message about events, Twitter with its clean and visually attractive layout is probably your way to go.

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If We Hire the Web Developer You Referred, S$200 is Yours!

We have been looking for a suitable Web Developer for quite some time now, but no luck so far. Where have all the good web developers disappeared to?!

Rather than spending the dollars on yet another job posting, we figured it may be easier with your help. Read on for the usual job description.

Web Developer

You will be:

  • Working with a team of passionate Internet marketers to develop a wide range of websites and applications for businesses in various industries.
  • Advising and supporting our campaign specialists in implementations utilising products like Facebook, Google Analytics, Twitter, etc.
  • Becoming the subject matter expert in specific products and technologies playing an important role in the company as we grow together.

You must:

  • Have at least 2 years of experience working with PHP and MySQL. Proficiency is key, freelance experience is fine.
  • Be an expert at crafting structured HTML and CSS.
  • Be familiar with AJAX and can code in JavaScript without a sweat.
  • Be responsible of the tasks assigned to you and be independent in completing them.
  • Be a Singaporean or Singapore PR.

You stand a high chance if you are:

  • Capable of designing and developing beautiful websites from conceptualisation to production to deployment.
  • Familiar with WordPress, Magento or similar software.
  • Familiar with Facebook development.
  • Familiar with search engine optimisation (SEO).

Drop us an email at hr@clickrmedia.com if you know someone who fits the bill. As the title mentioned, A S$200 bounty is yours if we hire the Web Developer you referred to us.

Please help to spread the word via email, Facebook, Twitter or just tell a friend! We definitely appreciate your help! =)

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Facebook Marketing – Is It All About Fans?

Deep down in all people, there is a need to socialize. And when there’s a need, there will be some geniuses out there with solutions to cater to this need. There are many social networking sites available now such as Friendster, Twitter, Tagged, Hi-5, and of course, Facebook. Today Facebook occupies a major part of our Internet browsing activities, and it won’t be an exaggeration to say that it plays an impact in our lives.

Being Connected?

Getting connected to people and groups is now an easy task at hand. With 3G services, hotspots around Singapore, a large number of users are staying connected on the go. Furthermore with the upcoming iN2015, more users will be staying connected on the go. Even if you do not have a 3G or WiFi enabled phone, as long as you have Ping, you are most probably good to go.

What is Ping you may ask? Ping is a hoodie, still in concept phase that allows you perform Facebook actions such as poking a friend.

Do Fans matter on your Facebook page?

With the large number of users, companies have started recognizing the potential of these social networking sites. It was such a subtle and a natural process, one may wonder when companies began creating their own “fan pages”. Companies soon began to market and advertise their fan sites through usual ways such as creating their own group profiles, updating status/information, conducting contests and interacting with their “fans”.

However, one shouldn’t judge the success of their social media marketing just by looking at the number of fans they have. Having fans does not necessary mean that they would visit your page everytime they log into Facebook. Really, how many of your “fans” are real ones that interact with your brand all the time?

Games on Facebook

If you noticed, the most common updates you see on your Facebook wall (Besides updates on how your friends are doing) are posts about how someone needs your help in Mafia Wars, someone is adopting a lost seal, or has completed a new building in Farmville. Do you see now what people are spending the most time on in Facebook? =)

Besides the usual channels on Facebook, companies should consider using games as a medium to garner more exposure. Games have always been a never ending source of income and entertainment to many people. Even more so on social networking sites, it has proven to be one driving factor that has increased user interaction in a social network. At least to this ex-Plovdiv city council member in Bulgaria, he was so interested in Farmville and wanting to level up that it cost him his job. At least that doesn’t happen over here! =)

Taking an example on this, companies can create and give out accessories for avatars in games such as a pair of Adidas shoes or Picket & Rail furniture for pet society players. Perhaps they can have an in-game virtual store. Through such methods, companies might just be able to create a presence and garner exposure while at the same time benefiting you who received new accessories for your avatars.

Have fun experimenting with social media, and listen to feedback from your users!

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Google Local Business Listings Meets Google Singapore

Following the release of Google Street View in Singapore, I am seeing more of local business listings showing up in Google Singapore’s search results. This can be quite vexing if you spend a great deal of effort trying to rank for various search terms only to have the local business results “pushing” you down. On the other hand, this give us, SEOs, more areas to work on.

Google search results showing local business listings for "dessert places in singapore"

Google search results showing local business listings for "dessert places in singapore"

Google search results showing local business listings for "nice restaurants in singapore"

Google search results showing local business listings for "nice restaurants in singapore"

We are lucky to snap up a slot for “social media singapore”. :P

Google search results showing local business listings for "social media singapore"

Google search results showing local business listings for "social media singapore"

I think the Google search results page is getting more cluttered. What do you think?

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Google Analytics Showing Google as Referral Instead of Organic?

Some time this week, a visitor asks via our live chat software why is Google Analytics showing “google.com.sg / referral” instead of “google / organic”. I explained that Google Analytics, by default, treats visits coming from any referring sites with domain name containing “google” and query string containing “q” will get attributed as an organic search visit coming via Google. Thereafter, he/she asked for examples where it will be referral rather than organic but before I got to answer, he/she left the chat. So here is how you can find them if you are reading. :)

In Google Analytics, go to “Traffic Sources” > “All Traffic Sources” and if you filter by “google”, you may notice a variety of referrals from Google.

Google Analytics showing all traffic sources filtered by "google"

Google Analytics showing all traffic sources filtered by "google"

Now, to know how “google.com” is sending you referrals, go to “Traffic Sources” > “Referring Sites” and filter by “google”. You will see a list of Google domain names similar to the previous screen.

Google Analytics showing referring sites filtered by "google"

Google Analytics showing referring sites filtered by "google"

Finally, just click on “google.com” and you should be able to see the referral paths.

Google Analytics showing referral paths from "google.com"

Google Analytics showing referral paths from "google.com"

So, yes. Google can send you non-organic traffic from its other web properties like the Google Reader or Google Bookmarks.

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Basic Social Media Brand Monitoring With Google Alerts

As more Internet users are participating in online activities like blogging, discussions, sharing their thoughts on social networking platforms such as Facebook or Twitter, reading reviews of products & services, rise of social media is not a trend you can ignore. As a business, you will want to know what others are saying about you and eventually, respond to them. While larger businesses need complicated social media intelligence software that can harvest larger sets of data, segment them, identify sentiments or trends, small businesses will probably find basic social media monitoring methods good enough.

What is Google Alerts?

Google Alerts is one of the easiest way you can keep tab of your brand and product mentions. To put it simply, it allows you to utilise Google’s search products (news, web, blogs, videos, etc.) to inform you of new search results by email updates without having to manually do a search.

Using Google Alerts for basic social media monitoring

Using Google Alerts for basic social media monitoring

The usage is simple:

  1. Enter your search terms (more about this below) as you would when doing a search on Google.
  2. Choose the type of topic you wish to monitor. You almost always want “Comprehensive” for including all sources unless you are getting a whole lot of updates in which case you might want to revise your search terms or engage a firm for your social media monitoring needs.
  3. Choose how often you would like Google to check for new results. I recommend “as-it-happens”.
  4. Finally, just enter your email where you wish to receive these updates. It is a good idea to get a Google Account so you can manage your alerts (if you have multiple ones set up) or have the updates delivered to a feed.

There is a list of FAQs should you want to learn more about Google Alerts.

So, What Can You Monitor?

You will be able to monitor essentially everything you can search for as with the normal Google web search. Assume we have Joe who runs a spa business, Spacialty (pardon me for the fictitious names), in Singapore whose competitors include spas like Spa Botanica and Estheva. Joe provides services such as Aromatherapy and Hydrotherapy. Monitoring the search terms below can provide some insights on his business.

  • spacialty
    Monitoring mentions of brand name can help identify conversations on the services provided, customer satisfaction, negative remarks, etc.
  • hydrotherapy site:forums.cozycot.com OR site:flowerpod.com.sg
    CozyCot and Flowerpod are leading Singapore communities that are female-oriented so it helps to identify potential customers talking about the services which Spacialty provides.
  • spa botanica” OR estheva
    Some times it helps to learn more about your competitors too. If conversations about your competitors are almost always positive, what are they doing right?

There are definitely more to the list here and what search terms to monitor is solely dependent on your business. Monitoring your brand with Google Alerts gives you a no cost entry to experience the usefulness of social media monitoring. Have fun!

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Weekly Favourites for 16 Oct 2009

Want to Remotely Start Your Car? There’s an iPhone App for That

With Viper SmartStart, you can. Don’t you just love how iPhone has an App for almost everything.

Snow Leopard Bug Deletes All Data, Apple Enters Data Loss Competition With Microsoft

Are you a Mac user who upgraded to Snow Leopard from Leopard and had a Guest account in your system before upgrading? Go, read.

The Bladeless Fan

Seems like it is really possible to have a bladeless fan! It looks aesthetically pleasing and you can probably clean it in less than a minute compared to conventional fans.

Sorry, Yahoo, You DO Index The Meta Keywords Tag

Now there are reports that Yahoo! still DO index the meta keywords tag but it just feels like they will almost never use it. Oh well, we still take our stand on not wasting time with your meta keywords.

Help Twitter Nail Spammers

Great, finally we get to police those spammers on Twitter with its “Report [username] for spam” feature. Community effort! On second thought, if spammers could automate “Report for spam” and flood Twitter with false reports on legitimate accounts, does it still serve its purpose? By the way, @clickrmedia is on Twitter too!

The Fun Theory: Volkswagen Masters the Viral Video

Great branding campaign by Volkswagen. If you can afford 3 minutes and 40 seconds, go watch them.

I Just Made Love: Web Users Plot their Love-Making on a Map

Social media at a whole new level! How social will you get on your last love making session?

Signing off sipping my first ever cup of Trung Nguyen Vietnamese coffee. Have a great weekend!

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Weekly Favourites for 9 Oct 2009

Welcome to the first edition of Clickr Media’s Weekly Favourites where we will be consolidating some of our favourite articles, blog posts and news on our radar by Friday every week. This should help you do some catch-up with your spare time during the weekends!

7 Ways Of Handling 404 Error Messages

Anil Batra went 1 step further to show how some websites are handling their 404s after showing how you can track then with Google Analytics. Do make it a point to track and handle/fix all broken links on your website for both visitors experience and SEO purposes.

Drew Carey Raises Bid to $1 Million for @Drew on Twitter

OK, to be honest, I don’t know who this Drew Carey guy is. But by following @DrewFromTV before 9 Nov 2009, you’ll “make him” donate an extra US$1 and why not. *evil laughter*

SEOmoz’s Guide to Social Media Marketing

With social media marketing hot on the wheels, it does help to see what are your options. Then again, it depends on which side of the globe your business operates. SEOmoz also included extra information like each network’s primary value, community size, mozRank and mozTrust.

Microsoft’s Insane New Multi-Touch Mice Demoed on Video

It is definitely cool to see where Microsoft is bringing us to with mice but is it ergonomic enough?

Yahoo Search No Longer Uses Meta Keywords Tag

We have never bothered with meta keywords and now this just further assures that no one cares. Well, at least not the major search engines like Google, Yahoo! or Bing.

GeoCities to Close This Month

GeoCities is dead. Long live GeoCities! Still on GeoCities? We can definitely help.

P.S. This is the first edition so please be lenient on us and we know there is definitely room for improvement. :)

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The Internet Big Picture – Should You Be Considering The WWW For Your Marketing Mix?

The number of internet users around the world

The number of internet users around the world

From a macro view point, there is an estimated 1.67 billion internet users or 24.7% of the world’s population who goes online with the majority coming from right where we are, Asia.

A further breakdown of the statistics indicate the internet penetration rate by countries, which we would drill deeper into the local context, Singapore, being one of the most connected countries in terms of ICT development, has a whopping internet penetration rate of 67% and rising. This is from a population of 4.99 million as of 28 September 2009. That would make up approximately 3.5 million internet users, and 1 million home broadband subscribers cramped up on the little island itself.

Adding further, Singapore was recently ranked the 4th strongest mobile market in the world. Having 1,310 mobile phone subscribers per 1,000 population and an ever growing 3G market, we would have yet another load of mobile internet users on the go.

Number of mobile phone users in Singapore

Number of mobile phone users in Singapore

With these astounding figures in mind, reaching out to the local audience online should always be considered for your marketing mix. Having said that, choosing the right internet marketing channels objectively, with reference to your target audience’s demographics and psychographics, is important as well. Do not simply attempt the online medium blindly if I should say. Marketing with insights and understanding the trends is highly significant for a successful online campaign.

So if your planning permits, do not discount the online media and approach your target audience holistically through a combination of both offline and online channels for your strategic marketing campaign.

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The Founding of ClickrMedia.com

It was just five months back when two internet marketing enthusiasts and friends for the longest of time got together, casually had dinner, looked each other in the eyes and decided on a journey that would change both their lives forever. Yeah it might seem rather of a cliche but it was indeed what so happened. Down that bumpy road with many sparks of brilliance and inevitable mixed opinions, which were eventually straightened out of course, a partnership or in the local ACRA’s terms, a new company was incorporated. The date is 11 September 2009, and today, we rejoice to the official launch of ClickrMedia.com, an internet marketing consultancy.

OK the above was written in an exaggerated form but you get the point la. Yes the “la” was to emphasize that we’re Singaporeans, just in case you have not noticed.

So today we have finally managed to launch our new website. Why did it take so long you might ask? Well, to be frank, we wanted to build the site from scratch, without simply paying off someone to do it. We wanted to put our own abilities to the test. We wanted to really know how proficient and efficient we are in the key areas of Web Design & Usability, Website Development, Content Management Systems, Content Development, Search Engine Optimisation, Keyword Analysis, Copy Writing, etc. In a way, if we are not capable of putting up a good website, who are we to be your strategic partner or adviser for your internet marketing needs?

Having said all that, we do humbly seek to receive your valuable feedback on our site if you would be most generous to critique. We also look forward to all your opinions or suggestions on services you would like us to provide. Lastly, as we usually tell our clients sincerely and truthfully (our business is built on moral values), please feel free to let us know if you have any queries, we would be most obliged to help.

TGIF and have a great weekend ahead. Cheers!

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