It would also be nice to give them the option of personalising the type of content they receive and how often. Some people may get annoyed with daily updates and would prefer them to come once a week instead. Some may prefer long-form articles while some may simply want snapshots of your content. Allowing users […]
As a brand, it’s likely that you already have your own website. Being your top marketing asset, a website is an essential in this digital age. We all know that internet statistics show that there are a whopping 4.17 billion unique mobile internet users in the world. With this, your brand’s mobile presence is vital […]
In today’s digital marketing landscape, websites are a powerful tool for communication, acting a a spokesperson for your brand to develop your online presence. Besides telling the story of your business and being a showcase of your product or service, websites are also useful in generating leads and enhancing your digital marketing efforts. And as […]
It’s time to delve deep into how Artificial Intelligence (AI) chatbots are changing the game. Think about everyday services, like online banking or day-to-day communications between your brand and your customers, and how much we rely on websites for them! When customers have questions about your product, the old school formats of sending in enquiries and having […]
What does the future of web design look like? By now you’re probably familiar with designs and layouts like what fitness brand Fitbit uses: Different panels that result in content that is well-organized and easy to navigate. So what more could designers and developers strive for? When Microsoft first introduced Flat Design, a user interface design that […]
Landing Page Optimization is a rewarding art for any digital marketer. Not only does it cut down your costs in digital ad buys, it improves the user experience on your page, gives you more insight into your customer’s behaviour and gets you more leads!
Regardless of the electronic device we use, when we visit a website, we want to navigate it easily to find information. Website owners today aim to achieve that to create a good user experience for their visitors because doing so creates great user experiences for visitors, keeping them engaged and interested.