No Signboard Holdings is a homegrown brand built from a famous local and international restaurant chain. Although already an established brand that is not new to the local F&B scene, the company wanted to further improve their reach by growing their social media presence, in particular, the No Signboard Restaurant and Little Sheep Hot Pot brands.
Singapore’s F&B scene is highly competitive, and yet, many restaurants post very similar types of content on Facebook. In order to deviate and create a memorable identity that customers would find unique, fresh new concepts were proposed for their channels to stand out from the crowd.
Both brands made use of their products to generate the content for their pages. For No Signboard Restaurant, the content focused on building brand awareness and rapport through their well-loved Chilli Crab. For Little Sheep Hotpot, they adopted a more tactical approach with content that mainly featured information about the stores and offline promotions.
With both brands, the tone was kept light and casual, with occasional contest and quizzes conducted through the social media feed to create buzz and engagement