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The Digital Think Tank

Why Does Content Marketing Not Drive Sales Immediately?

by Ting Fang Poh, September 06, 2017

Crafting and creating content has become an integral part of many companies’ marketing strategies. But many marketers are doubtful that it’ll actually improve their sales. Find out why content marketing does not drive sales immediately.

Beginner’s Guide to Influencer Marketing

by Ting Fang Poh, July 18, 2017

With the growing prominence of social media influencers, businesses seem to have no qualms on engaging in influencer marketing to help achieve brand awareness and enhance their credibility in the digital community. But what is influencer marketing and how does it fit in your marketing plan?

Your Digital Marketing Campaign Guide (Part 3 of 3)

by Geraldine, June 27, 2017

This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.

Your Digital Marketing Campaign Guide (Part 1 of 3)

by Geraldine, June 16, 2017

The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.

How To Build A Facebook Content Strategy

by Nicholas Chen, June 07, 2017

Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!

But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.