Page likes are bad KPIs Measuring success on social media can be complex and difficult. With so many metrics available to us besides page likes, finding the right one to suit our goals can be a challenge. A common issue or question we get from clients is why we don’t include fan growth in our […]
If you’ve read some of our previous articles on producing content, then you’ve probably heard of our tree branch concept. If you haven’t, it’s simply the concept of adapting content by producing 1 piece of content and breaking or adapting it to bits and pieces on different platforms to get the most value for your […]
Content Before Social Media So you just opened a new restaurant or started a new brand and you can’t wait to share it with the world! You start up your page and put out photos of all your amazing products everyday, and the fans start pouring in. But soon you realise that all the photos […]
Holiday Social Media Tips and Strategies Tis the season to be jolly! Or if you’re a marketer, very, very stressed out by those sky high holiday KPIs! The holiday season is an extremely competitive time for brands, with presents and holiday programmes seemingly giving consumers endless opportunities to spend. But for some reason, you’re still […]
Crafting and creating content has become an integral part of many companies’ marketing strategies. But many marketers are doubtful that it’ll actually improve their sales. Find out why content marketing does not drive sales immediately.
With the growing prominence of social media influencers, businesses seem to have no qualms on engaging in influencer marketing to help achieve brand awareness and enhance their credibility in the digital community. But what is influencer marketing and how does it fit in your marketing plan?
This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.
The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.
Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!
But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.
Asia Pacific is set to record the fastest rate of ad-spend growth. Find out if you are measuring your digital marketing KPIs with the right metrics.