With the growing prominence of social media influencers, businesses seem to have no qualms on engaging in influencer marketing to help achieve brand awareness and enhance their credibility in the digital community. But what is influencer marketing and how does it fit in your marketing plan?
This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.
The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.
Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!
But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.
Asia Pacific is set to record the fastest rate of ad-spend growth. Find out if you are measuring your digital marketing KPIs with the right metrics.
Not only does content marketing increase your SEO ranking, but when combined with remarketing, it can drive conversions too. Find out how to use it effectively in your digital marketing campaign.
Read this blog to find out how to amplify your content on social media, and reach your audience correctly to achieve your digital marketing goals.
In a world where results are expected to be delivered within months, You need to get attention fast, and the best way is through promoting your content.
Facebook has rolled out frequency capping for your ads with “Reach Objective”, so you can now assign the number of times a unique user sees your ad. Find out how you can use this to your advantage!
Facebook recently launched “Facebook Reactions”, and there has been a lot of engagement happening since. People are now able to express their emotions better with a simple click of a button. Find out how you can engage your fans better, and if a “negative reaction” is really a bad thing.