The Digital Think Tank

Using Good UI/UX To Future-Proof Your Website

by Nicholas Chen, January 20, 2020

What does the future of web design look like? By now you’re probably familiar with designs and layouts like what fitness brand Fitbit uses: Different panels that result in content that is well-organized and easy to navigate.  So what more could designers and developers strive for?  When Microsoft first introduced Flat Design, a user interface design that […]

3 Things You Can Do (that aren’t promos) To Spread The Holiday Cheer

by Nicholas Chen, December 20, 2019

The most wonderful time of the year is approaching again!  And brands should be scrambling now to get their ads, promos and mechanics into place before everyone goes on leave.  It’s also one of the most competitive periods when it comes to marketing and advertising.  You’re likely going to have to pay more to reach […]

Break Through The Social Media Clutter With Pop Culture

by Nicholas Chen, November 26, 2019

It’s harder than ever to reach your consumers’ hearts and minds on social media. Enter “newsjacking,” the practice of gleaning from pop culture references to break through the clutter. Capitalising on cultural trends can have huge payoffs, especially if you strike the nail at the perfect moment. Doing this allows you to ride on the […]

What Do You Do When Your Competitors Have The Same Voice As You

by Nicholas Chen, November 18, 2019

When we pitch for new businesses, something that clients always bring up is how they can stand out from the crowd.  If you think of the ads or social media feeds of these industries, you’ll realise that a lot of the content is quite indistinguishable from brand to brand besides the colours and logos. Everyone […]