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The Digital Think Tank

Break Through The Social Media Clutter With Pop Culture

by Nicholas Chen, November 26, 2019

It’s harder than ever to reach your consumers’ hearts and minds on social media. Enter “newsjacking,” the practice of gleaning from pop culture references to break through the clutter. Capitalising on cultural trends can have huge payoffs, especially if you strike the nail at the perfect moment. Doing this allows you to ride on the […]

What Do You Do When Your Competitors Have The Same Voice As You

by Nicholas Chen, November 18, 2019

When we pitch for new businesses, something that clients always bring up is how they can stand out from the crowd.  If you think of the ads or social media feeds of these industries, you’ll realise that a lot of the content is quite indistinguishable from brand to brand besides the colours and logos. Everyone […]