Holiday Social Media Tips and Strategies Tis the season to be jolly! Or if you’re a marketer, very, very stressed out by those sky high holiday KPIs! The holiday season is an extremely competitive time for brands, with presents and holiday programmes seemingly giving consumers endless opportunities to spend. But for some reason, you’re still […]
Visual marketing is undoubtedly every marketer’s best bet to capture your audience’s attention. Check out this ultimate list of tools for creating captivating visuals for your marketing campaign.
Crafting and creating content has become an integral part of many companies’ marketing strategies. But many marketers are doubtful that it’ll actually improve their sales. Find out why content marketing does not drive sales immediately.
Instagram, Twitter and Facebook may be spearheading the face of new media era, but the conventional email still trumps when it comes to helping businesses generate new leads and increase sales. Check out these 9 tips to improve your email marketing strategy.
If you are from the F&B industry, you might already understand the increasingly competitive landscape. But keeping abreast of the latest food trends and devising a strategic digital strategy can be helpful in creating a competitive advantage for your business.
With the growing prominence of social media influencers, businesses seem to have no qualms on engaging in influencer marketing to help achieve brand awareness and enhance their credibility in the digital community. But what is influencer marketing and how does it fit in your marketing plan?
This article answers the burning question in your mind, “How much should I plan for my digital marketing campaign?”. Read this guide to learn how to plan your digital marketing budget and also how to work out your digital advertising cost to achieve your goals.
If you could create brand awareness while generating leads, why should you run your awareness and lead generation campaign separately? This guide shows you why aiming for both brand awareness and lead generation in a single campaign can be disastrous in goal setting for digital marketing.
The digital world is integrated. Think about your own Internet surfing behaviour. We live in an exciting time where technology is integrated, so we need to stop thinking of digital marketing platforms and the customer experience in silos.
Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution!
But we’re here to put your mind at ease and show you some answers to these questions so you can decide what’s best for you.