An Internet marketing plan is never complete without web analytics.
Long long time ago, most business owners are only concerned with the number of hits to their website. Remember when hit counters were so popular that almost every website has one? Today, that same data can hardly be useful for analysis. Businesses want to know more about their website performance, Internet marketing investments, lead or sales conversions, visitor behaviour, user interaction and more. This is where Web Analytics fits in.
With the advancement of web technologies, comprehensive collection of data and analysis is made possible. This means we are able to measure more with the plethora of web analytics software available today. As more businesses make their presence on the Internet, understanding what and how you can improve is more important than ever. Web analytics is critical to understanding your business on the Internet.
Dashboard of Google Analytics giving you an overview of your website traffic
Why the Need for Web Analytics?
If you don’t measure, you can’t manage. With no metrics to compare, you will not know the effectiveness of your marketing plan nor what to improve. Measuring gives actionable insights which allows refining then testing and back to the measure, refine, test cycle.
Identify your best performing Internet marketing channel
With so many avenues of advertising and marketing on the Internet, you ought to identify the ones that gives your business the highest returns. Make your Internet marketing effort worth and spend your budget wisely.
Understand your lead generation or sales funnel
You managed to attract 10,000 visitors to your website each month but only managed 5 new leads or sales. What went wrong? Do users encounter problems with choosing a delivery schedule or payment? Are the content on your web page not relevant enough to what visitors are looking for?
Know what drives conversion
Sometimes we make assumptions on our visitors behaviour and preferences until we start testing. What content are your visitors interested in? Which web page sends the most visitors to your contact form? Is the low sign up rate due to the large number of mandatory fields on your sign up form?
To learn more about your visitors
There are a whole lot more reasons for measuring and all these are fuelled by the need to know more about your website visitors. So, start measuring.
Form Analytics showing how many visitors interact with your forms and whether they eventually submitted each form
Heat map of the areas where visitors give most attention to
Heat map of areas where visitors clicked on to even how long they take to click on a link
What Can Clickr Media Do for You?
Web analytics integration
We will work closely with your web development team to integrate tracking codes on your website and ensure all required data is collected. We understand that not all businesses have the luxury of an in-house web development team and since we have web development experience, we are able to help with the implementation on most websites.
As with any test plan, the tests must be properly set up to cover what needs to be measured. Whether it is e-commerce transactions tracking, marketing campaigns tracking or user interaction tracking with your website, we ensure a proper set up.
Analysis
Collection of data is one thing, making sense out of it is another. Simply knowing that you have made a hundred sales this month is not as useful as knowing whether these sales were made by visitors coming from which traffic source, and which visitors from different traffic sources have made the most purchases. There are probably an infinite list of scenarios, but you get the gist. We care a lot about actionable insights.
We also believe in training our clients on the web analytics software that we utilise. For example, with Google Analytics, we can build custom reports and create custom segments so you can have the power to analyse what you need on your own. Remember, the difference between a visitor and customer is Web Analytics.
Reporting
Following our analysis, we slice and dice the data into summary reports which shows just the information you require. For each report, we provide recommendations based on our experience with various industries to help you decide your next strategy.
What’s Next?
There are probably a 101 measurables, but web analytics is not a one fit all solution. A report that is useful for an e-commerce store may not mean anything for a news portal. Data collection takes time and no business can afford to waste time collecting data that is not actionable. We can understand your business needs and then focus on the right data and analysis that makes the most sense for your business.
Business analysis
Our approach is to understand your business and discuss your concerns. This will allow us to provide reports that will be important to your business and understand how we can measure success. Let us grow your business on the Internet with you!
