Some call it micro-blogging, to others, it is known as the next generation of instant messaging. Twitter is basically a free social networking service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
The website currently is estimated to have 18 million active users and is ranked as one of the most used social networks worldwide!
Twitter Profile with Customised Background and Corporate Colours
Why the Need for Twitter Marketing?
It just makes sense. With the growing number of Twitterers, 18 million and counting, and people twittering about every topic you can possibly imagine, there is room for marketers to get their messages out there if they do it the right way!
Twitter is about the real-time consumer centered comments about your brand. Interact with your customers and build that important relationship that results in brand loyalty. Answer questions and respond to the comments raised by your customers instantly. Don’t keep your customers waiting. Leave that lasting good impression.
What Can Clickr Media Do for You?
Prior to the campaign launch, we will first establish your brand’s presence on Twitter. This will include the branding of your Twitter account and design of your profile’s background and colour scheme. We will also begin with building you a relevant community with reference to your target audience’s demographics and psychographics.
During the running of the campaign, we will support you heavily in the area of Online Brand Reputation Management. We will aid you in active monitoring of your brand mentions on Twitter and respond to the public conversations. Remember, Twitter is no one-way broadcast! We will also work with you to develop and manage quality content that would get its share of publicity on Twitter. This will aid you in generating interest among your target audience. Lastly, we will provide optimisation of your Twitter Profile to be indexed by search engines such as Google.
Our campaign reports will track your month to month Following/Follower Growth as well as Interactions Statistics which monitors your @mentions, replies, tweets, retweets and comments about your brand. Click Tracking which will allow you to see clicks and conversions on your campaign links coming in from all over the world will also be reported. Twitter activities like your promotions, your contests or events are tracked and included in your campaign reports.
Twitter Campaign Report Screen Shot
In addition, Brand Reputation Management Reports which will aggregate the comments (good, bad, neutral, etc.) of your brand by users online and provide you with the feedback and action points which could be taken will also be provided. As usual, ROI Reports on how are your Twitter campaigns working for you, with suggestions on campaign adjustments to improve on the return on investments, will also be included.
