Facebook is a global social networking website that allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website currently has more than 750 million active users worldwide and is ranked as the most used social network by worldwide monthly active users.
Sennheiser Asia's Facebook Page - with interaction from users.
Why the Need for Facebook Marketing?
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook user base as well. And with 1.7 million users from Singapore, now connected on just one hub – Facebook. As a Marketer, what’s holding you back?
What Can Clickr Media Do for You?
Prior to the campaign launch, we will first establish your brand’s presence on Facebook. Our set up will include the creation of your personal or corporate Facebook Profile pages by adding HTML, Flash, or even Facebook applications to your Profile or Pages, which can extend their functionality and the depth of experience users can have with your brand. We will aid you in the development of needed applications, branded games and utilities over the social network. We will also set up the demographic and psychographic targeting for your ads to run on the Facebook network.
During the running of the campaign, we will support you in the area of Online Brand Reputation Management. The service will include interaction with your customers on Facebook, promoting/marketing of your Facebook Events, sharing of your Blog Posts on Facebook and researching of data via Facebook Polls. Also, we will work with you to develop and manage quality content that will help you in generating interest among your target audience on Facebook. Lastly, we will provide optimisation of your Facebook Profile and Pages to be indexed by search engines such as Google.
In addition, we can assist you in creating pages on Facebook with full designs featuring flash, web forms, videos and other media. Dynamic Facebook tabs with additional sub-tabs can be created to run targeted campaigns for your facebook page.
SANYO eneloop Asia - Facebook Page with customized tabs
In addition, we can manage and conduct online contests, polls and surveys to increase the volume of user interaction on your pages and improve on your user’s page interaction and loyalty.
SANYO eneloop Asia - Facebook Contests
Besides Facebook setup and management, we provide detailed reports on your Facebook Page’s status and performance. Our campaign reports will track your Facebook Fans Growth, Interactions Statistics which monitors your comments, wall posts, etc. on your Facebook Pages, and Responder Demographics & Profiles for the users who click your ads. In addition, our Brand Reputation Management Reports will aggregate the comments (good, bad, neutral, etc.) of your brand by users online and provide you with the feedback and action points which could be taken. As usual, ROI Reports on how are your Facebook campaigns working for you with suggestions on campaign adjustments to improve on the return on investments will also be included.
