Many who have used the internet since the mid to late ’90s would be familiar with Yahoo!, one of the pioneer search engines and web directories to be launched on the Internet. Today, Yahoo! currently holds the highest market share in online display advertising. In addition, Yahoo! Directory is one of the most visited pages in the Internet, with 1.57 billion visitors annually in 2008.
Yahoo! remains as the most popular Search Engine in Japan, South Korea, Hong Kong, Taiwan and many other numerous countries. Yahoo functions as a one stop lifestyle directory, providing users with the latest news, business and financial information, sports, travel, movies, shopping and many other information.
With such information available for its users, visitors get their information within Yahoo’s directory, with the search function used as a secondary method to look for information which they need. It is important to take note of such user behavior when you’re planning to advertise on Yahoo! Clickr Media can help you with planning and executing your Yahoo! campaign.
What Can Clickr Media Do for You?
Prior to the campaign launch, our set up will include an in-depth Keywords Analysis Research which will aid us in selecting the relevant keywords for your business. This is followed by the Copy Writing of the text advertisements. Lastly, we will proceed with the Basic Web Analytics Integration and Goals Tracking Setup for monitoring and managing of the campaigns.
During the running of the campaign, we will provide our clients with reports on the Search Insights Analysis which will indicate your target audience’s search trends as well as the actual PPC Costing Reports to maintain the highest level of transparency. Together with these 2 reports, a Customised Web Analytics Report which defines the user behavior of your site visitors would also be included. Lastly, the Return on Investments (ROI) Reports, which measures the campaign’s conversions, will be tabulated and presented. That’s a total of 4 different reports to keep you up to date!
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