Google’s search engine currently ranks as the top English language search engine in the world. It is also the highest used search engine in many parts of the world, with close to 90% of users around the world using Google as their primary search engine.
Search Engine Market Share, Dec 2009 (Source: StatCounter Global Stats)
For Marketers, it is important to tap into this high volume of users to advertise your business, products and services. Google Adwords is an all-important part of your online marketing campaign, allowing you target your customers by selecting suitable keywords to feature your ads in.In addition, Google users tend to use Google on a informational basis, making searches to find out information and to know more.
From our experience working on Google Adwords campaigns, we have noted that Google users tend to make use of searches to find out information which they would take action on, such as making a purchase. By understanding our web users, we are able to better craft a Google Adwords campaign that can target your web users and convert them into your customers.
What Can Clickr Media Do for You?
Prior to the campaign launch, our set up will include an in-depth Keywords Analysis Research which will aid us in selecting the relevant keywords for your business. This is followed by the Copy Writing of the text advertisements. Lastly, we will proceed with the Basic Web Analytics Integration and Goals Tracking Setup for monitoring and managing of the campaigns.
During the running of the campaign, we will provide our clients with reports on the Search Insights Analysis which will indicate your target audience’s search trends as well as the actual PPC Costing Reports to maintain the highest level of transparency. Together with these 2 reports, a Customised Web Analytics Report which defines the user behavior of your site visitors would also be included. Lastly, the Return on Investments (ROI) Reports, which measures the campaign’s conversions, will be tabulated and presented. That’s a total of 4 different reports to keep you up to date!
Request For A FREE Consultation Now! or Check Our Prices for PPC Search Marketing
You may want to Learn More About Search Engine Optimisation as well.
