Previously known by its other names (MSN Search, Windows Live Search or just Live Search), Microsoft rebranded and launched its search engine service as Bing. In June 2009, Bing was launched and marketed aggressively in the United States.
Marketed as a “Decision Engine”, Bing started picking up market share and at Dec 2009, has achieved a 8.47% market share, achieving close to the same level as Yahoo. In July 2009, Microsoft signed a 10-year advertising agreement with Yahoo, where Yahoo’s sponsored links will be served by Microsoft Adcenter. This allows Microsoft to achieve a total of close to 30% in search engine advertising market share. While Google continues to remain as the market leader today, it would be interesting to watch Microsoft and Bing’s performance in the years to come.
For companies, it would be advantageous to start advertising early and establish an online presence on Bing before your competitors do so.
What Can Clickr Media Do for You?
Prior to the campaign launch, our set up will include an in-depth Keywords Analysis Research which will aid us in selecting the relevant keywords for your business. This is followed by the Copy Writing of the text advertisements. Lastly, we will proceed with the Basic Web Analytics Integration and Goals Tracking Setup for monitoring and managing of the campaigns.
During the running of the campaign, we will provide our clients with reports on the Search Insights Analysis which will indicate your target audience’s search trends as well as the actual PPC Costing Reports to maintain the highest level of transparency. Together with these 2 reports, a Customised Web Analytics Report which defines the user behavior of your site visitors would also be included. Lastly, the Return on Investments (ROI) Reports, which measures the campaign’s conversions, will be tabulated and presented. That’s a total of 4 different reports to keep you up to date!
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You may want to Learn More About Search Engine Optimisation as well.
