Pay-Per-Click (PPC) Search Marketing is a term that describes a form of Search Engine Marketing (SEM) that seeks to promote websites through increasing their visibility in the Search Engines such as Google, Bing, Yahoo!, Baidu, etc. This is commonly exercised through the use of paid search results that are triggered by specific keywords related to the organisation or website. Through such an effective PPC Search Marketing model, which is currently adopted by all, if not most major Search Engines globally, Marketers only pay for the relevant traffic leading to their websites when their ads are clicked.
Google AdWords Sponsored Links Screen Shot
Yahoo! Sponsored Results Screen Shot
Bing Sponsored Sites Screen Shot
Why the Need for PPC Search Marketing?
If you have a website, you have got to make sure it can be found! Your offline campaigns are usually not enough to bring you the desired traffic to your website. The main benefits of PPC Search Marketing are its vast reach and low cost. So meet your clients when they are actively seeking your products and services online!
What Can Clickr Media Do for You?
Prior to the campaign launch, our set up will include an in-depth Keywords Analysis Research which will aid us in selecting the relevant keywords for your business. This is followed by the Copy Writing of the text advertisements. Lastly, we will proceed with the Basic Web Analytics Integration and Goals Tracking Setup for monitoring and managing of the campaigns.
During the running of the campaign, we will provide our clients with reports on the Search Insights Analysis which will indicate your target audience’s search trends as well as the actual PPC Costing Reports to maintain the highest level of transparency. Together with these 2 reports, a Customised Web Analytics Report which defines the user behavior of your site visitors would also be included. Lastly, the Return on Investments (ROI) Reports, which measures the campaign’s conversions, will be tabulated and presented. That’s a total of 4 different reports to keep you up to date!
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You may want to Learn More About Search Engine Optimisation as well.
