The Display Ad Network, an online display advertising platform, is made up of a large group of websites and other products that display Pay-Per-Click (PPC) ads, such as social network sites, online news centres, travel forums and blogging services.
Marketers have the option to select specific sites from the Display Ad Network or choose to target the entire Display Ad Network (Run of Network) depending on their online marketing goals/objectives. Also Marketers only pay for the relevant traffic leading to their websites when their ads are clicked.
Example of rich media ads on websites like YouTube and Facebook
Why Use the Display Ad Network?
The Display Ad Network has an extremely vast reach of 80% of the global Internet users out there. Together with simple text advertisements, the Display Ad Network opens the option of the use of rich media ads such as flash banners, animated gif banners, video ads, in-video ads, etc. This would provide an interactive experience between your business and your target audience.
We can plan your advertising budget, down to a daily basis, effectively and efficiently by targeting only your desired amount of relevant traffic. Most importantly, we’re able to target your ads based on your selected demographics and psychographics (e.g. gender, age, profession, language, location and even interests). This would eventually allow you to tailor your ads and promotions to increase your business’s appeal to a variety of audiences.
Top ranked sites on the Display Ad Network
What Can Clickr Media Do for You?
Prior to the campaign launch, we’re able to aid you in both keyword and placement research by advising you on the high traffic keywords as well as the relevant sites (e.g. Facebook.com, ChannelNewsAsia.com, Streetdirectory.com, etc.) for targeting your ads. Demographic targeting would also be taken into consideration. Also, if you do intend to make use of rich media ads like Flash banners and would require the creative help, you can count on us for the production. Likewise with all other internet marketing services we provide, web analytics would also be integrated for tracking and performance measuring purposes.
During the running of the campaign, we will provide our clients with reports on the Placement Analysis which will indicate the complete list of sites that your ads appear on as well as the actual PPC Costing Reports to maintain the highest level of transparency. Together with these 2 reports, a Customised Web Analytics Report which defines the user behavior of your site visitors would also be included. Lastly, the Return on Investments (ROI) Reports, which measures the campaign’s conversions, will be tabulated and presented. That’s a total of 4 different reports to keep you up to date!
