A week ago, Facebook announced a revamp of the Facebook profile at the annual F8 conference. Among the multiple updates announced, Facebook introduced “Facebook Timeline”, A revamped profile that let’s you share the events, highlights, places, photos happening in your life with your friends on Facebook. One interesting point about timeline is that it allows users to go back in time, and update important events and photos that happened in their lives.
Here’s an introduction video of Timeline to get an idea of how your Facebook page is going to look like!
Besides allowing you to have a chronological order to the events updated on your Facebook page, one new addition featured in the updated timeline is the introduction of updated Facebook apps, which will alert you to the online games, apps, which your friends are using. This new capability will change the experience of using Facebook in a very fundamental way. It will have the more immediate, real-time feel of Twitter–when you merely “like” something, your friends might see that sometime later. But if you click on a stream to tune in, your friend will know that immediately.
This all looks great, but what does it mean in terms of social media marketing?
Moving beyond the Like
One aspect of Facebook timeline and the apps that are featured (e.g. social cooking, spotify, etc) is that our considerations for Facebook’s performance has to go beyond the number of Likes to a page or the number of interactions for an app. It is important to start looking at how your apps and your page are performing in terms of its usage among users, as well as its viral effect in influencing others to using your app.
Going forward, facebook apps would need to consider further on the sharing options of their application, to focus on more methods to allow users who want to share their usage of the application with their friends. As these application updates are automatic without users doing the sharing on their own, Application developers need to consider the right updates which users would like to share about.
More information from users
By encouraging users to go backwards to update their timeline, it is expected that such information would play a part to allow marketers to gain more information from users in Facebook. In addition, all data in timeline is kept stored on Facebook literally forever, which would give marketers even more data to use in their options to market to these users.
For example, besides targeting Facebook users based on those who have “jogging” listed in their interests, marketers can eventually know and target the users who have used a jogging application, or those who have participated in running or jogging events previously.
When it comes to changes on Facebook, the immediate response from users would be initial resistance to the change (as per all changes which occur to Facebook previously), followed by security issues of users unwittingly exposing their information to other users due to changes in page security settings. Eventually, users would get used to the new changes implemented.
Timeline is expected to be launched in the next few weeks. We are definitely looking forward to its official launch! In the meantime, if you have more questions on Facebook marketing, or would like to find out more about social media marketing, feel free to contact us!