Google Search – The Google +1 button

The Google +1 button has officially made it to Singapore. As you would have noticed, the button has started to appear on Google Search results, Google Ads & other Google +1 partnering sites.

Here’s just a short and simple description of its purpose, explained by Google: “The +1 button is shorthand for “this is pretty cool” or “you should check this out” and it puts the right recommendations right when you want them – in your Search Results”.

Watch how easy it is to recommend something – all you have to do is click +1 on a webpage or ad you find useful.

Google +1 Button

It takes just 1 easy step to getting Google +1 appear on your Google Search:

  1. Make sure that you already have your public Google Profile. With it being public, your profile is visible to everyone & whoever who has connections to your email address, including:
  • People in your Gmail (or Google Talk) chat list.
  • People in your Google Contacts
  • People that you’re following in Google Reader & Google Buz

However, you have the flexibility of controlling who sees your +1’s on your profile by adding or removing them from the groups in which they’re included.

Another exciting feature of Google +1 is the fact that it allows advertisers to enable the +1 button on Google ads too. Google emphasized that this does not change the way Quality Score is calculated, though it may affect the calculation of an Organic Search Ranking.

Apart from that, Google is also working on a +1 button that can be placed on pages too to ease recommendations of your site on Google Search. Do check out the +1 Webmaster site for more details & updates on how to include the Google +1 button into your website!

So, what do you think of +1? Feel free to comment, or contact us to find out more about pay-per-click advertising!

 

 

 

 

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Facebook Ad Strategy – Targeting Your Facebook Audience

If there’s one thing that many advertisers and clients are asking today, it’s this: “how do I increase and build up more users and Likes on my Facebook page?”

While there are many methods and strategies in terms of reaching out to new Facebook users to make them aware of your page, one of the most useful methods would be through Facebook Advertising.

As shared in Search Engine Watch, it is recommended to target your Facebook audience through the following methods: Literal targeting, competitive targeting and inferred targeting. After all, it is impossible (not to mention, very costly), to target all users within Facebook. Thus, it is recommended to target your group of facebook users by selecting on the following:

Literal targeting: If you want to reach out to basketball players on facebook, for example, you would then select “playing basketball” as one of the interests which you would appear in. In other words, you would directly select on  users with the interests which you would like to feature your ads to.

Competitive Targeting: If there are negative sentiments regarding a competitor brands or products, it is a good avenue to feature our ads to target to pages and users whom have these sentiments. For example., users who hate using blackberry would be perfect to feature your iPhone or Android ads.

Inferred Targeting: this method of targeting your ads works by thinking deeper on your customers’ likes and dislikes, and inferring their behavior from it. For example, user who has graduated from school may be looking for a job, it would be effective to target recruitment agency ads to him or her.

There are definitely more ways to target your facebook ads to users. If you are interested in finding out more how Facebook marketing can help, feel free to contact us!

 

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Google Display Network – Topic Targeting

Having worked on Google Adwords for awhile now, its been quite interesting looking at how much Adwords has changed from the past. For this blog post, I’ll be sharing more about content targeting by Topics, a new targeting option from Google Adwords.

Content targeting started simply enough – by allowing users to have their ads appearing in websites in Google’s advertising network. Users can then select the websites which their ads appear in by targeting specific keywords relating to their products as well as relating to the websites which they wish to appear in.

Google has launched Display Network targeting by topics, allowing advertisers to target websites relating to topics which your ads can be featured in. This form of “topic targeting” allows you select interests, themes as well as subjects which your target audience likes, and Google would then target your ads to websites related to these topics.

 

Doing a quick test using Topic targeting, and I have noticed that depending on the products which you are advertising on, the topics which are related to your product may be rather limited. In addition, it is important not to just limit your topics to those directly related to your business or ads, but select other topics which may be relevant to the users whom you are trying to target.

 

The following are some best practices recommended by Google for using Topic Targeting:

  1. Implement conversion tracking. Before you implement your campaigns, ensure that you’re tracking performance. We recommend you rely on conversion data to guide you. This will help you understand how individual topics or pages are converting (leading to a purchase or sign-up, for example). We offer two free tools for advertising accountability: Google conversion tracking and Google Analytics.
  2. Use AdPlanner to see examples of the types of sites where your ads may appear for specific topics
  3. Create a separate campaign for topics, which will allow you to set a separate budget for your campaign. This best practice also applies to your Display Network campaigns overall.
  4. Choose sub-topics that are relevant. Add relevant sub-topics to your ad groups, rather than more general, top-level topics. Note: adding top-level topics will add all sub-topics.
  5. When targeting a top-level topic, target its sub-topics, too. This will give you more specific reporting.
  6. Use topics and keywords together for more precise targeting. Topics and keywords can work together to find the best places on the Display Network for your ad. For example, a hotel in Paris might target the Travel topic, while using more specific keywords, such as “paris hotels”.
    • To refine topics, select “Relevant pages only on the placements that I manage” in campaign settings and add keywords to further refine targeting. Note: Refining with keywords can limit traffic.
    • Bid modification: Select “Relevant pages across the entire network” in campaign settings and add topics to your keyword campaign to set specific bids for your topics.

 

We will review and share more on Topic Targeting’s performance once further review and optimisation on its performance is in. ;)

By the way, want to know how Pay-Per-Click Advertising can help your business? Feel free to drop us a note for a free consultation.

Cheers and have a good week ahead!

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New Office!

Its the end of the week! We’ve been really busy the past weeks from…………

Packing & Shifting!!!

Nic hard at work, taping the boxes!

Tables cleared within an hour. We are really an efficient team alright!

Yup, you would’ve guessed it! Clickr Media has moved from iHub to a new cozy location at 65B Tanjong Pagar Road! With good food found almost at every corner of Tanjong Pagar, we really need to find a new route for our weekly running sessions as a team!

*oops! Do give us a moment to clean up the mess from the renovation works…*

& there you go,

Welcome to Clickr Media @ Tanjong Pagar Road!

We’re still in the midst of beautifying the Meeting Room at the Attic! More photos will be up soon, so stay tuned! :)

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Weekly Favorites – 29 April 2011

How’s everyone feeling this week? Its been a exciting week at Clickr, with pool gaming and delicious Philippines food. We also spent time discussing on important topics such as, “Which Smart Cover color would you be getting?”

Yeah. I can't decide either.

In between debates on which iPad and cover to get, here’s our following favorites of the week:

No tweets at #RoyalWedding

Sure, it’s the grandest wedding held, however tweets won’t be allowed during the wedding itself, for the sake of security. What do you think, would you want to have guess tweeting about your wedding?

Could Apple be launching an iCloud?

Apple fans would salivate at this, having all your music available and online anytime, anywhere.

Delicious get bought over by YouTube

There’s something simple and “old-school” about Delicious, fortunately there’s life left in it after Yahoo! decided to give it up. Looking forward to see how this works out!

That’s all for the week. Have a good one and here’s looking forward to a new month ahead! :)

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Weekly Favorites – 22 April 2011

Happy Good Friday everyone! I love 4-day work week! Well, who doesn’t anyway? :D

All of us have been working (and eating) hard in our cozy (and chilly) office plus, at the same time, making it a point to get down to some physical workouts and sweating it out during our weekly run. What better way to keep the team spirit up than to work and play hard together.

Run, Clickr, Run!

Let’s take it easy this long weekend and take a look at our favourites of the week:

Facebook Celebrates One Year of the Like Button

Say “Happy Birthday” to Facebook’s Like button for turning one!

The Future of Geolocation: What is Coming?

As geolocation is slowly taking the center stage and evolving in the mobile arena since Foursquare, what does it take to keep users interested and continue checking in?

Facebook Questions: Is it Just a Senseless Census?

Is Facebook Questions making enough $ense as a tool for brands and business?

iPhone 5 in the Wild?

While some of us here are waiting for the arrival of iPad 2 in Singapore, rumour has it that iPhone 5 may already be in the hands of developers after words of it to be shipping in Septmenber. We shall see.

Damn You Auto Correct!

Have you ever encountered embarrassing moments when your iPhone’s auto-correction decides to substitute your word for another, making the point you wanted to get across totally out? Check out this website for a good laugh at some of the funniest auto-correction blunders!

Have a goodie-good weekend and Happy Easter Day in advance!

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Weekly Favorites – 8 April 2011

It’s a nice breezy Friday, hope its been an interesting week for everyone!

Over at Clickr, its been a week of various highlights. A pair of new Macbook Airs in office (lucky!), an insightful digital marketing conference attended (thanks AsiaOne!), and some office shifting plans in store. Stay tuned to the Clickr Blog to find out more of these events!

In the meantime, here are some of our favorites of the week:

Google +1: What Does it Mean for Search Marketing?

With higher social cues come higher click-through rate (CTR)?

Google +1: Death of Facebook Like?

Jumping onto the social bandwagon, will Google +1 take over Facebook Likes?

The Difference Between Web Reporting and Web Analysis

I believe you’d see nothing short of tables, rows, pie charts, statistics and loads of words in your campaign reports. Find out what differentiates web analysis report from web reporting.

Collecting Facebook Fans is No Longer Enough

Harness the value of your social media fans or risk being left behind in this rat race.

Lucky 13: A Macbook Air Review

A review on why the 13-inch model seemed like a better compromise between size and speed of all the Macs.

Have a good weekend everyone!

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Clickr Wants To Hire…

You! Come join us and be part of the Clickr family. We are looking for creative Web designers and Search Engine Optimisation experts.

Web Designer

Responsibilities:

  • Conceptualize and design aesthetically pleasing websites, easy to browse with clear presentation of information.
  • Design and create compelling Facebook pages and tabs that communicate a product or brand in a smaller space.
  • Design advertising banners that match an advertiser’s website or brand in terms of visual look & feel, graphics, styles, navigation and layout.
  • Communicate and oversee the consistency of website designs.
  • Work with Development Team to facilitate and implement creative designs.

Skills:

  • Good communicator.
  • Creative thinking yet pay great attention to details and user experience.
  • Bonus if you can produce designs in valid XHTML and CSS.
  • Bonus if you have experience with Adobe Flash.

Education & Qualifications:

  • Minimum diploma in Design, IT, Advertising, Business, Marketing or Communications.
  • 3 years experience in a similar role is preferred. However, fresh graduates with a strong portfolio are also welcome to apply.

Online Marketing Executive (SEO)

Responsibilities:

  • Planning of objectives and execution of SEO campaigns
  • Keyword research
  • Competitive and market analysis
  • Website audit for SEO problems
  • Content development and optimisation
  • Link building strategies and execution
  • Reporting and analysis

Skills:

  • Good written English
  • Strong analytical skills
  • Good communicator
  • Creative thinking
  • Bonus if candidate is able to take on the web developer role in fixing SEO problems
  • Bonus if candidate has prior paid search campaign management experience

Education & Qualifications:

  • Minimum diploma in IT, Advertising, Business, Marketing or Communications.
  • Understanding of search engine crawling, indexing and ranking algorithms.
  • Fundamental knowledge in the technologies (HTML, PHP, Apache, etc.) powering a website
  • Experience with SEO tools, Google Analytics and other web analytics tools.

Interested candidates, please email detailed resume and portfolio to hr@clickrmedia.com
Only Singaporeans and PRs may need to apply.

If you fit the criteria, feel free to apply and we will be in touch soon to discuss more. Good luck! :)

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Weekly Favorites – Back! 1 April 2011

Its been a while huh? :)

The Clickr team has been busy, both in handling all our current work as well as in building and expanding our team. With all of that going on, our blog has been all quiet and alone in the past months.

To get back in the blogging action, here’s our weekly posting of Friday Favorites, where we check out the news and articles in the past week and highlight the interesting ones which we would like to share with everyone.

Email Marketing – Best Practices

Preparing for email marketing campaigns? Here’s some useful tips to keep in mind.

Mozilla celebrates Firefox 4 – with real firefox cubs!

Cuteness overload.

Everything you need to know about Google +1

Short and sweet Q&As on your questions about Google +1. Will this be a game changer for search engine optimisation and advertising? Only time will tell.

Singapore gets iPad 2 in April

Probably the hottest topic going around in our Clickr office at the moment. Are you planning to get one?

Stay tuned every Friday for more Weekly Favorites to start your weekend.

Cheers and TGIF!

1 comment »

Facebook Vs Twitter: My Impressions

Twitter has been such a hit with celebrities, politicians, business organizations, and of course, normal beings. According to the analysis of Barracuda Labs, Twitter grew like wildfire in 2009. It was suggested that the influx of celebrities on Twitter resulted in the sudden growth before it dramatically slowed down in recent months.

Call me a frog in the well, but personally I have never been interested in Twitter, as such I had no registered account thus far. However, with an increasing number of myfriends banking in on Twitter, perhaps it would be wise to check out what this social media tool has to offer.

Registration & Design

For a start, I applaud Twitter for its relatively fast and fuss free account creation process. Gone are the days when the registration of an account requires information that is deemed redundant. Twitter account creation required little information and three steps to get the account up and working. Greeted with a clean layout yet visually appealing, Twitter beats Facebook hands down with its design.

Functionality

Upon further exploration, it seems Twitter has nothing spectacular to offer in terms of functionality. The social networking site basically serves as a message board for its users which feels like a compressed and neatly organized status update of Facebook. The differentiating factor might be Twitter offering you the option of receiving tweets through its messaging service.

That being said, it is not a chore to stay connected on the go.  With 3G, WiFi hotspots and Facebook applications, users can easily update their Facebook statuses and read news feeds. As such, it greatly diminishes the attractiveness of Twitter’s messaging service. Besides functioning as a message board, Facebook allows third party applications where users can for example take a quiz and play games like FarmVille.

Privacy & Security

A series of security features were recently unveiled which Facebook users can enable on their profiles. For instance, users can list devices “authorized” to access their accounts. As such, “unauthorized” devices that has been used to access their accounts will trigger security, notifying the users and sending them information on how to reset their passwords and securing their accounts.

Prior to that, Facebook had been under the heat regarding privacy issues and policies pushing past the privacy limits of users. Some of these issues revolve around the inability to opt-out of Facebook features such as the news feeds and mini-feeds and the amount of information that was coming from them. In addition, there were rising concerns regarding the use of Facebook for surveillance and data mining.

On the other hand, Twitter shys away from unwanted media coverage with its traditional privacy policy in place. However, occasional bugs that breached the privacy of users placed Twitter in the limelight. Taking an example, the recent “force follow” bug hogged tech headlines where users found themselves automatically following others.

Social Media Marketing

In terms of social media marketing, both Facebook and Twitter have their fair share of pros and cons. Facebook can be pretty structured, restricting the creative usage of Facebook pages. For instance, the editing of wall tabs does not seem to be an option, as such leaving the wall tabs of pages looking similar. For that, page administrators might want to consider changing the settings for their landing tab.

Cons aside, Facebook would be useful for businesses to stay connected with their customers and clients with wall posts, interactive applications and micro sites. On the other hand, Twitter serves as a medium for businesses to spread messages of events or updates about the company. Twitter cuts back the interactivity with your followers however provides a relatively fuss free process where tweets can be tracked while you spread.

I must say I get pass new gadgets, games, items etc. really quickly and as such, the excitement and happiness is pretty much short lived. With Twitter, I would probably positively last a week or two before I just stop checking in on it. Perhaps it is just me, but Twitter just seems less appealing overall. Unless most of my friends decide to abandon the Facebook ship, Twitter is just not the site that would keep my attention.

If you like to just keep up with updates of what your friends are doing or spread a message about events, Twitter with its clean and visually attractive layout is probably your way to go. =)

Facebook VS Twitter

Twitter has been such a hit with celebrities, politicians, business organizations, and of course, normal beings. According to the analysis of Barracuda Labs, Twitter grew like wildfire in 2009. It was suggested that the influx of celebrities on Twitter resulted in the sudden growth before it dramatically slowed down in recent months. (Source: http://mashable.com/2010/03/10/twitter-follow-stats/)

Call me a frog in the well, but personally I have never been interested in Twitter, as such I had no registered account thus far. However, with an increasing amount of friends banking in on Twitter, perhaps it would be wise to check out what Twitter has to offer.

Registration & Design

For a start, I applaud Twitter for its relatively fast and fuss free account creation process. Gone are the days when the registration of an account requires information that is deemed redundant.

INSERT IMAGE: http://stuffthathappens.com/blog/2008/03/05/simplicity/

Twitter account creation required little information and three steps to get the account up and working. Greeted with a clean layout yet visually appealing, Twitter beats Facebook hands down with its design.

Functionality

Upon further exploration, it seems Twitter has nothing spectacular to offer in terms of functionality. The social networking site basically serves as a message board for its users which feels like a compressed and neatly organized status update of Facebook. The differentiating factor might be Twitter offering you the option of receiving tweets through its messaging service.

However, with 3G and Facebook applications, it is not a chore to stay connected on the go. Thus, when it boils down to networking site attractiveness, games and applications can be very advantageous, well at least for me. With the amount of games updates and quiz results on the news feeds, I suppose you will agree games and applications on Facebook does attract and retain users.

Privacy & Security

A series of security features were recently unveiled which Facebook users can enable on their profiles. For instance, users can list devices “authorized” to access their accounts. As such, “unauthorized” devices that has been used to access their accounts will trigger security, notifying the users and sending them information on how to reset their passwords and securing their accounts.

Prior to that, Facebook had been under the heat regarding privacy issues and policies pushing past the privacy limits of users. Some of these issues revolve around the inability to opt-out of Facebook features such as the news feeds and mini-feeds and the amount of information that was coming from them. In addition, there were rising concerns regarding the use of Facebook for surveillance and data mining.

On the other hand, Twitter shys away from unwanted media coverage with its traditional privacy policy in place. However, occasional bugs that breached privacy of users placed Twitter in the limelight. Taking an example, the recent “force follow” bug hogged tech headlines where users found themselves automatically following others.

Social Media Marketing

In terms of social media marketing, both Facebook and Twitter have their fair share of pros and cons. Facebook can be pretty structured, restricting the creative usage of Facebook pages. For instance, the editing of wall tabs does not seem to be an option, as such leaving the wall tabs of pages looking similar. For that, page administrators might want to consider changing the settings for their landing tab.

Cons aside, Facebook would be useful for businesses to stay connected with their customers and clients with wall posts, interactive applications and micro sites. On the other hand, Twitter serves as a medium for businesses to spread messages of events or updates about the company. Twitter cuts back the interactivity with your followers however provides a relatively fuss free process where tweets can be tracked while you spread.

I must say I get pass new gadgets, games, items etc. really quickly and as such, the excitement and happiness is pretty much short lived. With Twitter, I would probably positively last a week or two before I just stop checking in on it. Perhaps it is just me, but Twitter just seems less appealing overall. Unless most of my friends decide to abandon the Facebook ship, Twitter is just not the site that would keep my attention.

If you like to just keep updates of what your friends are doing or spread a message about events, Twitter with its clean and visually attractive layout is probably your way to go.

No comments »